The topic that stands out to me the most from what we have learned this far is the synergy between sales and ED/Med, specifically the medical portion. It is interesting to look back at previous experiences with doctors that I have dealt with and the ways they have “sold” to me both well and poorly. One poor experience was with a cardiologist that wanted to perform a type of surgery as a prescription for my heart condition. While I was certain he was good at the procedure, I was not convinced that it would be my best choice, as it would leave me needing to take blood thinning medication for the rest of my life. He never asked questions to know what would be important to me concerning outcomes of the surgery. His entire process consisted of a sort of robotic framework of solving problems. For example, if X is wrong, Y is always prescribed as a solution- no deviation. Since I was not happy with the idea of blood thinning medication, I decided to seek other opinions from other doctors. Doing so showed how he also failed to have good “bedside manners”. He refused to ever see or treat me again because I wanted additional opinions, leading me to believe he didn’t have my best interests in mind. Although that doesn’t matter now since I have a new doctor, it still was inconsiderate. After talking to other doctors who were better with “bedside manners”, I was kindly directed to doctors with solutions and met with many doctors good at “selling”. I had options and many questions were asked to help me choose the best procedure. Ultimately, these were the doctors that were able to move me to a procedure different from the one promoted by the initial doctor.
BoweryJE22