I read an article a couple of weeks ago called, “Avoiding the ‘Just Another Vender’ Trap”. This was a very informative article on how to not just become another salesperson that gets lost in the sea of selling. It became an article on how to make your business feel like an asset, not a vender. It gave a few simple tips to help this:
The first was to outline clear expectations from the start. To summarize, this was about defining customer goals and setting realistic expectations.
The second was to stay in constant communication with the customer. This includes being responsive and approachable so you may help the customer whenever the need it.
Finally, the last one was to know when and how to tell a client no, and when to say yes. This is a lot like one of the Sandler rules, and Professor Sweet has talked extensively about this during class.
BoweryJE22
I think that being available for communication and being approachable is super important because you want the client to trust you and be more open when communicating their pain.