Sales is a huge part of everything we do, so there should be no surprise that there are examples of selling in the Bible. An excellent example of sales is seen in Matthew 28 when Jesus gave the great commission, admonishing the disciples to go out and spread the good news of the gospel to all people.
The Great Commission
16 Then the eleven disciples went to Galilee, to the mountain where Jesus had told them to go. 17 When they saw him, they worshiped him; but some doubted. 18 Then Jesus came to them and said, “All authority in heaven and on earth has been given to me. 19 Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, 20 and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”
While this is a good example of Jesus commanding the disciples to go out and sell, the instance of sales in the Bible that I would like to focus on comes from Leviticus 25. The context of the passage is talking about the year of Jubilee and how people are to behave when selling land to one another. Verse 17 says, “Do not take advantage of each other, but fear your God. I am the Lord your God.” This is a very important concept in sales. One of the definitions we used for sales in class was, “Selling is the art of helping a prospect get what they need, and facilitating mutual benefit in the transaction.” As a salesperson, we should not be focused on what we can gain from the transaction but instead focus on finding mutual benefit. The whole point of sales is finding someone’s pain and connecting them with something that eases said pain. If we view potential customers solely for the money they have and do not care about them or the problems they are having, then we have missed the mark entirely.
Luke Hassinger 
David
Manipulation shouldn’t be used in sales as it is not Christ-like. You want to have a mutually beneficial transaction that is full of truth. I never thought of the disciples as salesmen, but they were in some aspects.
Great thoughts here! It would be really hard for me to sell a product I did not like or believe in. So, if I was selling something I really did believe in, I would like to help lesson pain, so it would be mutually beneficial. I do think when we are honest, the Lord will bless us. We may not see that blessing right away, but it will not go unnoticed by Him.
Good post! This post grabbed my attention. I like how you related learning how to sell with lessons from the Bible. It made me curious to look for more examples of having the right attitude and posture for selling. I like the example you gave from Leviticus. Thank you!