In todays class Dr. Sweet had made a valuable statement on how your knowledge is your own upper hand in a sales situation. by withholding your knowledge instead of opening fully from the start also allows you to have a strategic advantage of some sort. when it comes to selling yourself to a buyer the more intrigued you make them the more questions they’ll be open to ask. Not only are you trying to sell your product you have to sell yourself as an individual to seem trustworthy.

When it comes to having your personal knowledge on your product you become invaluable if you become to open to your client. Yes, you want to engage in a trusting relationship, but avoiding to much openness is also key. By strategically revealing your information little by little open doors at a later time but also opens many others due to small talk. Not only does it allow you more time to get to know your client it allows them to explain there specific needs, because maybe what they came looking for may not be the exact thing they need and in the long run it wastes both of your quality times.

Dr. Sweet mentioned that trust grows over time with regular interactions. Although a buyer might be very assertive for what they want being able to have simple questions in your back pocket as a safety cussion is also valuable to. By not sharing everything right away, you create chances for more conversations, which can strengthen the relationship. This approach also helps manage the buyer’s expectations and avoids giving them too much information at once. In short, balancing how much you share can make you more effective in sales. It helps you control the conversation, build a better connection with the buyer, and increase your chances of closing the deal.

3 thoughts on “Sell your Knowledge don’t lend it”
  1. I think I missed that specific statement from Professor Sweet, but that’s really interesting to think about! I like how you expressed our knowledge as a salesperson as a strategic advantage, a weapon of sorts. Especially since a weapon can be wielded either with the perfect mix of strength, technique, and direction to deal a precise blow, or it can be wielded with ignorance and too much force, resulting in an ineffective attack. I think it’s cool to think of our wisdom and knowledge in this way. Great post!

  2. Great Post! I think that people can often forget how much their knowledge can help support their sales pitch. I think that a lot of this comes from people forgetting about stuff in the moment. At the same time, people should not be trying to relay on their knowledge too much, as it could come off badly.

  3. I really enjoyed ready your post! I think this was a great topic to talk about. I never thought that holding back on sharing your knowledge of what you know doesn’t actually help you out.

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