During High School, I played Football and Baseball. About two weeks before the seasons, in my freshman and sophomore years, everyone had the task of selling 20 fundraising coupon cards around the community. The coupon cards had our season schedules on it so they helped us advertise our season to get more fans to come out and they also had over 40 coupons at a variety of businesses across the city. With little to no experience in actually selling an item, I had to figure out how to sell these cards just merely through getting out there and doing it. The first tactic I had was trying to put myself in the best situation where I had the best chance to make the sale. I did this through going out into neighborhoods when I knew most people would be at home, I would go on Sunday afternoons and weekdays around 5:30 when people are home from work. This strategy worked very well for me in getting people to answer their door to talk to them but I still hadn’t figured out to really sell these people on why they should buy my coupon cards. A big thing that I figured out was that I needed to find the right customers for my product. I did this by going to more upscale neighborhoods that were in the school district and likely had some connection to my high school. This tactic worked very well in that most of the people I sold a card to either had a child that went to the school, were going to go to the school, or they knew someone that went there. People were less interested in the actually features of the card but more interested in supporting the team and the school. When people didn’t have a connection, my pitch was more so to support us then to actually have the features they get from the card. This was a very beneficial experience for getting out there and meeting strangers and attempting to sell to them.
6 thoughts on “Selling Fundraising Coupon Cards”
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That sounds like a really good experience! Door to door sales is really hard and it sounds like you were able to develop some tactics that worked well. I think understanding your target audience is a huge part of it and it sounds like you did that well.
I think anyone who played a high school sport has fond memories of selling fundraising cards. I had to do this for my Rifle team, but we did a raffle instead. Since our sport was not a spectator sport.
This is a good example of a selling experience. I feel like there are a lot of great techniques that we know now from class that could help this kind of selling.
I agree with your method of profiling rich people to sell to them
I like how you targeted wealthier more interested-looking customers so that you could sell off your coupons. Rather than wasting time trying to sell them to people who will not be interested or not want to buy any coupons from you.
I think you had a great idea in targeting an audience who you knew you would have a better chance selling to. This a great beginner story. Nice Andrew!