It is said that maintaining a positive demeanor can have numerous benefits in the sales setting.  This conveys that you truly believe in the product or service you are selling.  This in turn shows the prospect that you are genuinely looking out for their well-being, and not simply trying to make a sale.  Maintaining this positive demeanor does not mean being “overly” positive, in a delusional or naïve way, but trying your best to be confident and forward-looking.

In a study conducted on the impact of positive and negative emotions, it was found that the ideal ratio of positivity to negativity is 3:1.  With a ratio of 1:1 or even 2:1, people tend to languish.  Whereas people flourish at 3:1.  At a ratio as high as >11:1, however, self-delusion begins to suffocate self-improvement.

In other words, all negativity must be not removed from the sales process.  On the contrary, maintaining an appropriate negativity level, in balance with positivity, is quite necessary.  This negativity can be used to modify behavior patterns or get consultative feedback.

Since it is so imperative to monitor your positivity level in a sales setting, how do you attempt to promote a positivity ratio of 3:1?  A key strategy is to think about Frederickson’s 10 positive emotions; joy, gratitude, serenity, interest, hope, pride, amusement, inspiration, awe, and love.  In conclusion, maintaining an appropriate balance of positivity and negativity in the sales setting can show the prospect you are confident, genuinely care about their interests, and may ultimately lead to a successful close.

2 thoughts on “Selling Positivity”
  1. I think this post is applicable to study success as well sales success. Going into a busy next two weeks, I know I have to stay positive to get all things accomplished. Like sales, there needs to be an underlying negativity as well this negativity will allow me to stay motivated and on track rather than being too positive and not staying focused. I enjoyed the list you included of Frederickson’s 10 positive emotions, I think knowing these and knowing your personal strengths in this list are important too so you can capitalize on your strengths.

  2. I like this post. I agree with Rachel, in that it could be applied to life and not just sales. I always try to stay positive or find the positive side of things, and try to minimize the negatives. But I always keep the negatives in mind as to not lose focus.

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