Since the Super Bowl was yesterday, I thought I would take this opportunity to talk about whether the super bowl commercials, from my perspective, has the potential to increase sales or decrease them. We all know how popular the Super Bowl is, which is why commercials cost up to millions of dollars to be shown during the game. Every company wants a chance to portray their business during the Super Bowl, but if companies are not careful, that one 30 second commercial could tarnish a brand or make it really popular.
Using CBS News as a resource, they show which commercial was the “worst” and which was the “best”, according to experts.
First on the list as one of the worst ads was Coffee Mate’s Cold Foam. I specifically remember watching this ad during the game, and when it was over we talked about how bad it was for like 10 minutes. I couldn’t even remember what the ad was for because I was focused on the awkward dancing tongue. As a result, the brand’s message got lost and was very distracting. Therefore, I think they will lose sales because of this ad.
The second ad that is considered “bad” was Tubi Cowboy Head. It was labeled as “good old-fashioned nightmare fuel” according to Collider, but I’m not even sure what that means. It gave the impression of having many ranchero type movies on Tubi, with the song singing “fleshy cowboy head”. Overall, it was confusing and unnatural, which is why I think Tubi will lose sales or watchers.
On the other hand, one that caught my attention was the Nike “So Win” ad. Nike portrays women in many different sports, with the voice over saying things like “You can’t win. So win.” This delivers a bold message that you will always hear the doubt, the skeptics, but it shouldn’t stop you from doing it. It embodies the spirit of athletes everywhere, all ethnicity, generation, and specifically women. It was a great ad, and Nike will increase sales because of it.
Lastly, another commercial that was rated well was the Michelob Ultra ad. It showed a good balance between brand and celebrity appearance. It demonstrated “the hustle” for an ultra, collaborating it with playing pickleball. It was something new and people loved it, which is why I think Ultra will see an increase in sales.
ChloeGuntrum 
Ethan David
I also decided to write about the Superbowl and how sales is influenced significantly by the Super Bowl. It is so interesting to see the advertisements and realize how long these companies had to have thought about and put money into. It is so surprising when the message of the brand doesn’t get across. Why these companies spend so much just to leave the viewer confused does not seem to be an effective sales strategy.
I love the breakdown of the SuperBowl ads! I didn’t actually watch the game, but I saw the Tubi cowboy ad on my phone the other day and I have to be honest, I am still disturbed. Whoever had that idea, I am scared of them; and whatever exec greenlighted it needs to maybe try understanding my pain (ha).