No matter what role you play in the business world, selling a good story is key towards selling yourself. Whether someone is applying for a job, selling a product, or creating a business, these actions all fall under sales. You are always selling yourself. Selling yourself requires you to be a good storyteller. It is important that you focus on the design of your image. A story is as integral to the human experience as design. Design without a story is shallow, and a story without design is bland.
When designing a sales pitch, for any situation, story provides the groundwork for design. Story combined with the sales pitch creates a powerful message that creates a bridge between people and their emotions. Story’s are full of emotions that help grab the attention of listeners and makes them feel a certain way. The emotions poured out through story’s connect us together like no other way.
A story is how we remember. When doing a sales pitch, if your story is built emotionally strong and intriguing, the chances that people remember who and what your are selling are high. When it comes to an individual company, the story that is presented to represent the company as a whole has the opportunity to make or break the company. No matter what the sale, or what is being sold, a good story can be the difference maker that builds relationships and makes the sale.
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