When people typically thing of sales interaction, they imagine the sleazy businessman who just can’t take no for an answer. This is clearly not the view we want for ourselves as salespeople, instead, we should focus on building relatability and trust between the customer and ourselves. There are many different techniques to do this, including the following
1: Make It About Them: This tends to be true in real life as well as sales, but the best way to make someone like you is to listen to them, ask them unobtrusive questions, and give them constructive feedback on their thoughts. This will make them feel that their needs are important to you.
2: Use your knowledge to help them: All too often a salesman will push away potential customers by giving them too much information at once. Your knowledge of your product should only be used to answer customers questions. Of course this doesn’t mean that you can’t tell potential customers about your product, but features should be kept to a minimum until the customer asks. This allows the customer to get the information they want without being overwhelmed.
3: Be Personal: ask them about their day, try to connect to them as a human being. You will always be able to understand a customers needs better if you communicate conversationally and learn not only what they are looking for but also how it effects their life.
FrenchJA21 
andersonsa22
I agree with all of your statements. I would like to ask why you did not talk about the psychological ideation that happens when you are trying to sell. As it is something that is heavily needed and wanted so that you fully understand how a person works and will buy.
This is a great brief explanation of of what coach Didonato was talking about in class. Emphasizing that your customer is the main priority and not the product speaks volumes to a consumer as well.