Over spring break, my family was walking around Dicks Sporting Goods when we were approached by an employee. He asked if he could help us, and then began to ask questions about what we were looking for.

Initially, he was very pushy. He wouldn’t take no as an answer, and it felt like we were obligated to try on shoes and make a purchase that day. We had walked into Dicks only as a way to kill time before going to the movie theater next door, but my brother ended up trying on multiple pairs of shoes.

However, the salesman was very helpful. As the conversation progressed, he did begin to ask better and more open-ended questions. He really began to dive into what my brother needed new shoes for. He asked what shoes he’s bought in the past, the distance and type of running my brother plans on using these shoes for, etc. He waited until the end to begin to talk with my brother about the different features of each shoe, and really focused on how the shoe could help my brother.

During this process, the one thing I feel as though this salesperson could have done better was to have my brother reach the conclusion as to which shoe would be right for him. By the end of the conversation, the salesperson began to push for a certain shoe that he personally used and felt as though would benefit my brother. This was based on the information that my brother gave, but I feel as though had my brother been able to come to a conclusion on his own, he would have been more likely to make a purchase.

2 thoughts on “Shoe Salesman at Dick’s Sporting Goods”
  1. I have walked into the same Dicks many times before going to the movies. Sometimes the only way to have any chance of getting a sales is to be pushy. While nobody really appreciates a pushy salesman, sometimes it can be an effective way to get a sale.

  2. This is a great, real life example. Yes, I agree that he should have started by trying to understand exactly what your brother wanted instead of being too pushy, and probably telling you what you wanted instead of the other way around. He also talked about the features first instead of the person which is always a sure sign that they are not focused on the buyer at all and will likely be forgotten as a salesperson.

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