Soarway Foundation Research

Over the past few weeks, I helped conduct research for the Soarway Foundation’s new product line. Kobold’s initial plan was to market these products as corporate gifts and work Business to Business. I cold called several businesses who fit the potential target market. The first was an industrial supply company. The president and CEO told me that they have never received a corporate gift from any partners or clients. When asked if he gave gifts out to larger clients or any partners, I was told that “gifts” are given out pretty commonly, but they are not tangible goods. He said they take clients out to dinner, to sporting events, as well as various other events. He said the average price range of the “gifts” were $100-$200. When I told him the story he was happy to know that it was a non-profit and that the products were benefitting people in need. He did tell me that corporate gift giving was on the decline and is fairly uncommon. I thought we could make a pivot and reach out to real estate agents who gift home buyers when they buy a new home. The owner of the real estate company said that only 30 percent of agents give gifts and they are in the $25-30 range. They are not usually tangible gifts, mostly gift cards for local restaurants and maybe dinner. From my research I have concluded that the products are good quality and there is a market for the products, but it is not in the B2B sector. The product should not be marketed solely based on the story, it is a high end product and should be marketed as such, with the story being the differentiator from the other similar products in the market. Kobold should take advantage of his already established brand and use that as leverage to market and sell the Soarway Foundation’s products.