Thank you, Professor Sweet, for giving us a slight extension on our blog posts. I briefly considered trying to sell you on not docking my grade for this late post.
Anyway, I spent this past week in Washington, DC. One of my roommates lives just 20 minutes away, so we stayed with her and then spent our days exploring. I found myself really enjoying DC– much more than NYC, which I visited two weeks ago for Praxis Activate: NYC.
So, how does my spring break in DC tie into sales? Well, everything is sales, so I’ll go ahead and tell you some of the time sales came up on my trip.
First, my roommate, Madelyn sold my other roommate, Anastasia and me on spending our break in DC. As a college student with a less-than-full bank account, I hesitate to spend a lot of money on most things (except good food– but more on that in another post). Madelyn convinced us with a solid pitch: we’d get quality roommate time (not that we needed much convincing there), we’d see all the major sites (I had last spring, but Ani hadn’t since she was really little), and we’d get to explore the city- looking for good food (did I mention I love good food), beautiful bookstores, and museums. Clearly, she was persuasive as we did in fact end up going.
Second, my friend Elleri, her mom, and her brother were in DC for a high school field trip. Her mom wanted to plan a fun girls’ outing and came across an ad for something called Tea Around Town. It was essentially a pink party bus serving tea and sandwiches while driving around DC, passing by all the major sites with a tour guide giving us the history of each place. Elleri and Anastasia had seen an Instagram reel showcasing all its features, and my friend’s mom was sold on the idea—it meant she wouldn’t have to walk more than she already had and could spend quality time with her girls while enjoying tea and a variety of fun foods.
Lastly (only because I have another blog post due tomorrow and need to save something for it), we were sold on Ubers. The problem? No car. Scooters were fun for us kids (are we still kids, or are we young adults now?), but for the moms, they seemed a little too risky. Walking was an option, but as Floridians, they considered the lovely 50-degree weather practically winter. Plus, a few rainy days made walking even less appealing. The solution? Uber. My friend’s mom wasn’t a big fan of rideshares before the trip, but by the end, I think she was at least a little more convinced. The app is easy to use and allows you to see the reviews your driver has- this definitely helped sway her.
Below are some pictures from the trip- big thanks to Madelyn for selling DC to us.
Sounds like an awesome trip, and I love how you connected it to sales! The pitch for DC is a great example of how sales is about offering a personal experience. The Tea Around Town and Uber stories show how social proof and addressing concerns can convince people to try something new. Great reminders of how sales shows up everywhere!