https://www.youtube.com/watch?v=PwBTMw_9fcw

This clip from the movie, Suckers, was a good one. It starts out with the boss telling the salesman that the job starts when the customer says no. When you get a no, you are able to try to find a why. He says no matter what they say, ask why. Try to find the pain. Also, when you’re able to get the customer excited and in a good mood by building trust, they are more likely to buy and spend more money. Then, the clip moves to family life and more in the plot of the movie which you can simply ignore for the purpose of sales. The boss goes on to tell his people, do not be afraid of the customers because you’re a pro and you do it everyday. While you may be a pro, the customer does have access to unlimited information on the internet and you need to be sure not to insult them. He talks about putting the expensive price small and highlighting the small numbers to make them think it’s not very much. This salesman seems like he’s trying to con everyone and he is not very ethical but he has some good points. The good points include, asking why and finding the pain, and also shut up after the offer. I like that because you allow the customer to think. Also, the part where he starts nodding is hilarious. I like the point that customers start nodding when you do, I feel this is kind of accurate. These tactics may have worked 20 years ago when this movie was new but these days, salespeople tend to be more honest but it is important to watch for tricks when dealing with a salesperson you don’t know very well or trust.

3 thoughts on “Suckers”
  1. Haha, good scene. I did like his idea on waiting in the silence after the offer. It is something we talked about in class, allow the customer to fill in the gap with what they want to say.

  2. I enjoyed watching that scene to! I also found his point about making small number looks big and big number look small, to be interesting. Like you said, some of these tactics may have worked 20 years ago when this movie was new, but I doubt that they would be effective and useful today.

  3. lol that’s awesome… I think the ‘why’, no matter if its rooted in a ‘no’ or a ‘yes’, is the purpose behind any sales. If we’re not actively seeking purpose in both our successes and failures, there isn’t particularly any point to the matter. This scene was a good example of that!

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