For me, I have always thought that sales meant honestly trying to convince and persuade people by being clever and Whitty. Although there are many times in sales when you need to use this in sales, forcing someone to take an offer is never the solution. We may think that there is a problem and in needed of a solution, it only matters if the buyer sees that same problem. In short, we should use our head just as much as our heart in sales.

In sales, we are too let the buyer do the majority of the talking in attempt to understand where they see the need. We need to be “in tune” and be in sync so that their problem is the exact problem that we have! I see the example of Professor Sweet at Mission barbecue as an example of being in tune. The analogy of being in sync with singing voices can directly corelate to being in tune in a selling situation. Being in sync and in tune can absolutely help gain not only relationships with the buyer but this builds a sense of trust that only listening can help. Being in sync is crucial in the sales world.

Finally, the aspect of talking less shows the aspect of humility. Not only does this talking less show humility, but seeking advice in sales is another way to show humility and seek better solutions. As I am soon to be going into sales, I have placed myself in positions to seek guidance from those who are more experienced with wisdom than I do. At The Cason Group, there are multiple older friends and mentors that I have sought guidance from. In these relationships, I have seen how my humility to seek guidance has really benefitted me. In sales, humility is huge.

2 thoughts on “Talking Less in Sales”
  1. I think you make some great points, and I like that you recapped some of Sweet’s examples to illustrate your points. I am an extreme extrovert, and I definitely enjoy talking, so I think that could be a struggle for me in sales and something that I’ve been making a conscious effort in lately. I also really like that you talk about talking less as a sign of humility. I think that is so true and an important point to keep in mind when learning about sales. Great post!

  2. Another thing to remember might be, “People don’t care how much you know until they know how much you care.” And “God gave us two ears and one mouth.” These are pretty helpful in everyday interactions but can assist in making or breaking a sale. I think you are right about talking less and taking a position of care for the customer instead of ourselves.

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