I got my first tattoo in August. I was not ever crazy about getting one especially if I was not for sure about keeping the design on my body for the rest of my time here on earth. With that being said I did like a specific design and wanted to look more into it. I had no references for tattoo parlors or artists, so I looked around first. I went to many different places, and they were all packed with clients and had about a month of wait time. The artists weren’t intentional and seemed to run their business based off of only clients that come to them. One of the artists I went to was nice enough to reference another parlor, so I called, and an artist named Dennis picked up. I told Dennis what I wanted and when I wanted it and he told me to come now for a consultation to talk about the appointment details in more depth. I drove over there and met him and he was instantly intentional with introducing himself and knowing me, hearing what I wanted in design, where I wanted it and when. Dennis asked questions and listened and asked more questions and listened more. I didn’t understand it then, but looking back he was successfully selling to me. He gathered information from me with the questions he was asking and then proposed a solution for me and even went as far to make convenient recommendations (because he has much more knowledge about tattoos than I do). I booked the appointment and came back to see the design (it was a rose in the shape of a cross, representing Galatians 2:20), and he told me he researched the verse, explained the interpretation to understand and created a beautiful design. I felt super confident about the tattoo and even went back to him for another one months later because he sold not only his work, but himself to me at the first appointment.
lodicosg23 6 thoughts on “Tattoo Artist”
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Dennis was a great example of what Professor Sweet has been drilling into us this semester. In a field where people were too busy and not looking for clients, Dennis was able to ask good questions and be a differentiator in the market!
Great inclusion of the importance of asking questions and letting the customer answer them for you
This is an amazing example of Dennis selling himself to you. If one thing has stuck in my mind from class, it is the importance of building relationships as a part of the sales process. It seems that Dennis was the only tattoo artist who truly seemed interested in learning about you and what you wanted as opposed to merely making another sale.
I specifically like how you mentioned he asked questions and then listened, and also how he took the time to look up the verse to fully understand it to create something meaningful he knew you would like. He is being intentional and fully committed to you as a customer.
Asking questions, and not just any questions but good ones, is very important in all fields, and especially in something like tattooing, which needs to be done gingerly.
A tattoo is a big decision so building trust with your client is important. Dennis did well to sell himself as well as his service!