The Best Sales Funnel For Videography

As I wrote about last time, I’m in the process of starting and growing my content/videography business. Since my last post, I produced a highlight video for a half marathon in Pittsburgh, and filmed social media content at a rodeo. Today, I did some research on how to get more clients, and I watched a YouTube video called The Best Funnel To Get More Clients As a Videographer. In the video, he went over a sales funnel that he uses to convert more clients for his video production agency. 

There are 4 stages to his funnel: awareness, interest, desire, and action. Each step is crucial, and we should be trying to further convert people to the next step. If you notice a lower conversion rate at one particular part of the funnel, then you should analyze what might be going wrong at that specific point in the process. 

The first stage is awareness. Building awareness is essentially getting people to notice you through sales and marketing. He talked about inbound vs outbound sales and marketing, where inbound is when customers come to you and outbound is when you go to customers. This can come in the form of social media content, paid ads, or personal prospecting. The goal of this is to set up a call or a meeting to convert them to the next part of the funnel. 

The second step is Interest. This is where you get potential clients to build interest in your product and how it could help them. In this stage, you should be asking them questions to pin down the problem and learn more about them. This helps you gather information about them so that you can turn that interest into a desire. 

At this point the client is interested in your product but we need to further convert them. The desire stage is when you really hit their problem and explain how you can help them solve it. He drew a diagram of a triangle with each point reading quality, time, or price. At this stage, you should be asking the client which one they would like to prioritize. It’s not going to be possible to deliver a really high quality video at a very low price with a very fast turnaround time. It’s important to discuss this so that you are on the same page about expectations as your client.

The very last step comes after the project is done. The goal at this point should be to turn them into a returning client. This stage is when you talk to them about setting up a regular content plan with a contract that will provide your business with more regular income. 

While this funnel may be tailored towards videography, I think that it is largely applicable to any sales situation, and there’s a lot of good points that we can all learn from.