The Image of Salespeople.

As a salesperson, you must appeal to many customers and explain why they should buy whatever you sell. It is often a hard task for many salespeople to find dirty ways to sell their service or product. Because of salespeople who lie and cheat customers into making a sale, there is a bad conception of what many people in sales are actually like. With all that being said, there are many misconceptions, which include being pushy, deceptive, dishonest, overselling, and pressured.
These negative misconceptions that many customers have of salespeople make the customer put up certain defense tactics. This makes the job of a normal salesperson so much more difficult because, in reality, many people come in with preconceived notions that may make your sale not even worth putting in all the effort. It is very important to recognize the customer’s defense mechanisms. Understanding why buyers act defensively can help sales people remain calm and adaptable. Being transparent, patient, and consultative will go a long way.
Even though there is a big stereotype around salespeople there are ways to overcome it. It all deals with your interactions with the customer such as how you are listening, your transparency and honesty, and empathetic responses. Even asking thoughtful questions and finding out the customer’s real concerns can help gain their trust and lose the stereo types.
Going into a sale is not just giving the customer facts and showing them how they absolutely need the product or service but much more. Recognizing misconceptions and defense tactics are just one of the major factors in making a sale and keeping a customer. All salespeople need to adjust their approach based on each customer and their mindset to build trust. When being in sales there is so much value in providing solutions not just selling products.