In the world of sales most people think about what information or data the salesman gives as well as what questions he asks the customer. However body language is almost as important if not as important as what they say even though many don’t focus on that. The body language of a salesperson is often overlooked in the sales strategy. Some studies suggest that around 55% of communication comes from the nonverbal cues. This means that you could influence the customer positively or negatively before you even begin talking. Fully understanding the importance of body language in sales will make a big difference in sales.
Having positive body language can have many major benefits when trying to sell. One of the major benefits is the building of trust. Having a negative body language can make a buyer not listen to what you have to say or even take you seriously. Having positive body language can reveal your confidence showing how proud and confident in your product or service. That will help make the customer more likely to believe in your product or service. Another major benefit to good body language is that it enhances communication between you and the customer. The way you deliver you pitch or sales tactic is just as important. Body language adds depth to your message and gives it more of a lively feeling. When you align body language with what your saying it shows authenticity. Having the customer feel that you are being authentic and genuine is super important. Finally recognizing the signs that your customers are giving you through their body language is a big part in sales. You can tell if someone is truly interested in your product. Being able to recognize that can potentially save you extra time and effort on a sale they were never really interested in. Mastering body language is crucial for how successful someone will be in sales.
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I agree that body language makes a big difference in interactions with people. Positive body language can go a long way; however, it might not be noticeable. On the other hand, bad body language is very noticeable and can ruin a sales pitch.
Great post Evan. Body language is so important yet it’s often underestimated . As you pointed out, it builds trust, enhances communication, and signals confidence. Combining body language with verbal communication creates authenticity, making customers more receptive. If we did not read the customer’s body language, we could totally throw the sale out the window.
Body language is a huge part of communication, and we can unintentionally change our response when we are faced with certain stances of sorts. Body language can be an important part of selling because you want to be relaxed for the customer.
Yes body language is the first impression of your conversation. The way you approach people is almost as important as your opening statement.