In 2019 Disney released an entirely new Star Wars show called the Mandalorian. It did not include any known Star Wars characters in it and it was a completely different type of content from what Star Wars was used to. In order to sell this idea to the massive but change-resistant Star Wars fanbase, they had to have a good reason or benefit to watching the show. The way they went about doing this was they made the launch of their streaming platform and the release of The Mandolorian synonymous and the same thing. This allowed Disney to sell people that wanted to watch The Mandolorian on Disney Plus as well. Anyone that was resistant to getting Disney Plus was more likely to get it because they wanted to watch the Mandolorian and if Someone was on the edge of wanting to watch the Mandolorian then they were enticed to get Disney Plus and watch it because of everything else they get on the streaming platform.
Disney sold this show and streaming platform by showing the benefits of this deal rather than focusing on the features of each. the benefits were, if you buy the streaming platform then you have access to all of the Marvel, Disney, and Star Wars titles that Disney owns. Disney partnered the show with its benefits and the streaming platform and its benefits so they could sell it to resistant customers.
BoweryJE22
I think it is really cool to see the sales behind Disney, a company that I see mostly as entertainment. This goes to show all companies sell themselves in some type of way. Personally I loved the Mandalorian and I cant wait for the next season. I also think Disney Plus is awesome and I love watching Cinderella, Tarzan and the Jungle Book.
Interesting read! Selling does not always mean selling a product but sometimes selling an idea of a movement. Understanding both is imperative to building a well rounded salesperson.
This was an interesting tactic by Disney, use the already existing fan-base for one franchise to gain and create interest in another unrelated product.