In the world of sales, trust is a characteristic that every salesperson should have. If there is not trust in a business relationship, even the best salespeople will be unsuccessful. In this blog post I will outline the ways that a salesperson can gain the trust of a potential client. The first key to gaining the trust of your prospect is being authentic with them. Having a genuine interest in helping the prospect remedy their pain is a really great start to building trust with them. The role of the salesperson is to actively listen and understand their pain, while offering a solution that fits their needs specifically. The next trait a salesperson should have is, transparency. A salesperson should be upfront about their product or service. They should not try to hide things from their prospect just to close the sale. A saying that comes to mind for me is, “Honesty is always the best policy.” This is something that I am sure everyone has heard a million times. But it is just so applicable to sales, there is no reason to hide things from your potential client. The next trait a salesperson should possess in order to build trust, is consistency. As the salesperson, you need to be able to back up the words that you say to the prospect. The physical product or service that you deliver to them, should live up to the way it was verbally drawn out for them. Consistency goes beyond giving the product to them, a salesperson should be consistent in the way that they communicate as well. The most important tool for building trust, in my opinion is empathy. Being able to really get on the same level as your customer and understanding their pain is crucial to building trust. An empathetic salesperson is able to build that relationship that goes beyond the relationship needed to just get a deal done. Being a trustworthy salesperson is crucial to success in the sales industry.
BoweryJE22
I absolutely agree. A majority of people can see when the truth is not being spoken. The aspect of truth in any relationship can foster a foundation for both sides. Odds are if you’re not being truthful with a client, then they may hide things from you the seller.
Hey Cayden, great post! Truth is a very important aspect of selling, and it is an important aspect of building trust between a seller and a prospective client as well. Being truthful is the best policy when selling to a client.
After watching the venture battle I feel like I understood why trust was so important. Selling to someone you’ve never met is completely built on trust so establishing a way to be trustworthy up front is very applicable.