Think of a salesman. Go ahead. I am willing to bet that a picture of a used car salesman swindling old cars down the throats of some unsuspecting buyer came to your mind. Here is the problem with that picture, people are far more likely to actually buy something when they are not forced into the sell.
The single best method of selling someone is to help them find the best option, regardless if it is yours, not to convince them that your option is ideal for them. You see if you are the right solution the selling process actually just becomes the act of ringing them up.
BoweryJE22
I think the sales dynamic has changed over the past few decades. The stereotype is usually just a greasy schmoozer that is only looking to make a buck off of you. I think today, it is more important for salespeople to meet the needs of customers, regardless if it is their solution or product. It helps more in the long term to build good customer relations and trust in business relationships.
I agree with this post. I think that the key to being a good salesperson is being able to listen to your customer’s needs and put yourself in their shoes. If the customer feels that you have their best interest at heart, they will be more likely to buy from you.
I’m glad that more salespeople today are not the weird used car salesman types and are actually better at helping the customer.
A lot of this, as we talked about, probably has to do with the shift in information, and the shift in power. I think it’s cool how we as buyers now have the power, and that is warming to us. For me to be able to know about a product before I walk into where I’m buying it is a relief.