In class, we have learned that the initial problem that a prospect brings you typically is not the real issue. According to Corporate Visions, being aware of this is what can set you apart from your competitors.
In a sales setting, the chances are that other companies or salespeople have already talked to your potential customer. If they haven’t, your customer will most likely find them to compare pricing, features, etc. So, how will you set yourself apart from other options on the table? You can present a need that they didn’t even know they had – and that other companies didn’t show them.
In doing so, you will prove that you are unique and truly interested in solving their issues. You will stand out in their mind, and they will most likely be interested in your solution to a problem they didn’t even realize they had.
For more information, please visit: https://corporatevisions.com/selling-techniques/
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