Time is Money

Something in sales that is often overlooked is non-monetary related interactions. I think that this is overlooked because sales and money are often viewed as one and the same, or something that is required in sales. Something that I learned from micro economics in the 12th grade is that money equals time. This is very important in sales because it is integral to know that so many sales interactions do not lead to money exchanges. I will give a personal example to exemplify this. Before coming to Grove City College, the swim team coach Dave Fritz emailed and texted me a lot advertising the team to me and trying to get me to sign up. He was not looking for any money, neither did he want to sign a business deal, he just wanted me to join a swimming team. While these interactions may not be seen as sales, they 100% are. Fritz had a goal and through talking to me he was trying to ‘sell me on something.’ While going through our multiple interactions I did not consider myself as someone who was being sold on something, and that just shows that he did very well. I think that most sales situations do not involve money. If you think for just a second on all the times through every day that you try to sell someone on something, anything, you would find that you do very often. Now, this all goes back to time equals money furthermore because time where you are not optimizing your selling skills during non-monetary exchanges is time that is wasted and that is very bad. All in all, it must be remembered that time equals money and we ought to optimize our time to the fullest.