Social Media has become an important marketing tool for businesses. whether is Instagram, LinkedIn, Facebook, Twitter, TikTok, etc. Businesses need to stay active on this social media platform to inform people online about your company’s value and the products and services your company delivers. While leveraging social media is most typically associated with marketing, using it in your sales strategy can also yield impressive results. Here are some ways you can leverage social media into your sales strategy:

1. leverage social proof

If you received a good online review or have a happy customer create an appreciative social media post praising your company, it is a god to include them in your sales conversation to establish trust and credibility with customers.

2. identify the customers from social media

with social media, you can gather demographic information about your customers, and people who interact with the post. with this information, you can better understand who purchases your products, and from the demographic information, you can understand what are the common reasons why these customers are interested in your products. which you can develop your sales strategy around that.

3. understand the selling point of your product

by tracking the metrics on social media, you can understand which type of posts the different types of consumers interact with the most, and understand what different segments of customers care about the most in your company. For example, suppose a post about the company’s recycling plan is receiving the most interaction from young people living in New York. In that case, you can build your strategy by using the recycling plan as the selling point for young people in New York.

Social Media is a very useful tool for business. By incorporating social media into your sales strategy, you can create a sales pitch that is more tailored to your target customer.