http://www.youtube.com/watch?v=8rwsuXHA7RA
Fail but Fail Fast (innovation), Building Good Internal Organization Culture -Market Focused, and Art of Sales – Networking and closing mutually Beneficial Transaction is part of a grand strategic strategy called marketing.
You define and explain what you do, how you do it and why you do it.
I want to emphasize on the why part.
A company like apple for example don’t just say; they make beautiful computer through unique and innovative designs that performs excellently but also the fact that they believe in innovation.
Being part of something big. Believing in innovation. Being different.
Those are innovative and believe in innovation to change the world for the better will appreciate the work of Apple and the cause they stand for and possibly buy apple products.
BoweryJE22
I liked that video. Apple’s sales strategy has always been very disruptive to the market, but in a good way. The company is brilliant.
Wow! I love the innovation that Apple brings to selling!!