For the duration of our classes, we have acknowledged the fact that at no point ever are you nor your product the main focus, but your customer is. If we look back at our core concept rules many infer and assist to make sure you keep the conversation and topic on the possible customer. many rules such as rule number 7, when it comes to prospecting not every salesman enjoys the procedure because there isn’t much background between you and the individual. Although there is a clean slate between you it allows you to create a trusting repour for yourself and your company, ideally if your don’t get the sale it opens up other possible doors for you as a salesman.
Continuing on this topic and moving to rule number 8 “when prospecting go for the appointment” this in relation to the last argument by you as a seller showing interest in the possible customer you can build a strong enough relationship to set an appointment for the future this doesn’t make you seem to eager to make business at that moment and gives you more type to freshen up on what the client is possibly looking for or more questions to ask.
If having trouble keeping a conversation going than just try to apply yourself to rule number 12 ” Answer the question with another question”. By doing this it allows the consumer to be more elaborate on what there looking for in order for you to not make false assumptions. This makes you seem as if you interested in them highly which commonly naturally influences them to open up to you more to have other general paths of conversation. On the other hand while opening doors naturally is ok make sure not to invest you thought into to many assumptions about the buyer because it Un allows them to speak for themselves and is unattractive for the buyer.
I wholly agree with you that customer focused selling is key to being a great salesman. The Sandler system is key to all of this. I think the role of Pink in the philosophy of customer focused sales cannot be under stated either.