The reality of sales is that, most likely, another company can offer your potential customer the same thing you can – and they might be able to do it for a better price. With this reality at the forefront of sales, how will you get business instead of your competitor? By using your Value Wedge!
A value wedge is what sets you apart. You can avoid misusing your value wedge by avoiding these “sins” of sales:
- providing too much info
- describing the value from the wrong perspective
- not identifying differentiating factors
There is 3 criteria for a successful value wedge that avoids the previously mentioned “sins” of sales:
-You must make your Value Wedge:
- unique to you
- important to the customer
- defensible
To learn more, please visit: https://corporatevisions.com/selling-techniques/
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