{"id":1023,"date":"2023-05-02T02:42:04","date_gmt":"2023-05-02T02:42:04","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=1023"},"modified":"2023-05-02T02:42:10","modified_gmt":"2023-05-02T02:42:10","slug":"youtube-seo-and-ranking-factors","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/02\/youtube-seo-and-ranking-factors\/","title":{"rendered":"YouTube SEO and Ranking Factors"},"content":{"rendered":"\n<p>When talking about SEO, we talk a whole lot about Google. But what about other search platforms. And I\u2019m not talking about Bing or Yahoo. I\u2019m talking about what we usually think of as apps: Youtube, Spotify, etc. Because these are also search engines in social media form. And since we\u2019ve been talking about social media and SEO, I thought it would be fitting to talk about YouTube SEO.&nbsp;<\/p>\n\n\n\n<p>With videos being such a popular content type, paying attention to Youtube, Youtube shorts, TikTok, Instagram Reels, etc. is going to really keep you up to speed in a fast-moving world. But for now, let\u2019s just talk about YouTube and how you can optimize your video and your channel. Naturally, you must start with keywords. A good rule of thumb is to start typing in the beginning of your key phrase and see what YouTube autofills. These are going to be great keywords to use. You can also look at other popular videos similar to your field (find the dropdown menu and click to sort by \u201cMost Popular\u201d). Once you\u2019ve got your keywords down, use that phrase to rename the video file and add it subtly into the title of the video.&nbsp;<\/p>\n\n\n\n<p>After that (like a meta description), you\u2019re going to want to optimize the video description and try as best you can to be concise. Get your point across within the first hundred characters. You also want to categorize the video based on your industry\/field that way it can end up as a \u201cwatch next\u201d suggestion after other, more-popular videos in the same industry.&nbsp;<\/p>\n\n\n\n<p>Now, let\u2019s get a little more into the meat of the video itself. First of all, you need a good, <em>customized <\/em>photo for your video\u2019s link, one that well represents the content of your video. But even more importantly, your video needs to have a high audience-retention rate because according to YouTube, this has an enormous impact on ranking. Audience retention to YouTube is like backlinking to Google. It\u2019s a big deal. You can optimize all you want but if no one sticks around to watch the video, what\u2019s that going to do for you? It\u2019s no surprise that YouTube favors videos that keep people <em>on YouTube<\/em>. Other important ranking factors include user commenting, subscribing, CTR, likes\/dislikes, and length (apparently longer videos outrank shorter ones).&nbsp;<\/p>\n\n\n\n<p>There\u2019s certainly a lot more to YouTube SEO than just this but these are some of the basics and some of the ranking factors that YouTube looks for.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/backlinko.com\/how-to-rank-youtube-videos\">https:\/\/backlinko.com\/how-to-rank-youtube-videos<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\">https:\/\/blog.hubspot.com\/marketing\/youtube-seo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When talking about SEO, we talk a whole lot about Google. But what about other search platforms. And I\u2019m not talking about Bing or Yahoo. I\u2019m talking about what we usually think of as apps: Youtube, Spotify, etc. Because these are also search engines in social media form. And since we\u2019ve been talking about social [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[4,9],"class_list":["post-1023","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-seo","tag-seo-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube SEO and Ranking Factors - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/02\/youtube-seo-and-ranking-factors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube SEO and Ranking Factors - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"When talking about SEO, we talk a whole lot about Google. 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