{"id":1075,"date":"2023-05-09T18:21:11","date_gmt":"2023-05-09T18:21:11","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=1075"},"modified":"2023-05-09T18:21:13","modified_gmt":"2023-05-09T18:21:13","slug":"the-golden-rule-of-seo","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/","title":{"rendered":"The &#8220;Golden Rule&#8221; of SEO?"},"content":{"rendered":"\n<p>The &#8220;Golden Rule&#8221; of SEO is to create content for <em>users<\/em> and not for <em>search engines<\/em>.<\/p>\n\n\n\n<p>This is really key. The goal of search engines is to match content with user queries. By targeting the search engines specifically with content, you are missing the point of SEO.<\/p>\n\n\n\n<p>It is actually not necessarily a positive thing if tons of people see your page. What you really want is a good match &#8211; a user that finds content that they are looking for.<\/p>\n\n\n\n<p>If you design content for a search engine with excessive keywords and whatnot, readers are going to find that to be spammy and likely click away. This is definitely <em>not<\/em> beneficial for SEO purposes. Sure, it might give you a bump in the short-term because you might rank higher for a bit. But in the long term, if users aren&#8217;t finding what they are looking for and are leaving your site, you&#8217;ve got a problem. In the long-term, this will not positively impact your SEO at all but will instead lower it. <\/p>\n\n\n\n<p>So &#8211; design and optimize pages with the end user in mind and not search engines. You&#8217;ll find much more benefit that way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Golden Rule&#8221; of SEO is to create content for users and not for search engines. This is really key. The goal of search engines is to match content with user queries. By targeting the search engines specifically with content, you are missing the point of SEO. It is actually not necessarily a positive thing [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1075","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The &quot;Golden Rule&quot; of SEO? - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The &quot;Golden Rule&quot; of SEO? - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"The &#8220;Golden Rule&#8221; of SEO is to create content for users and not for search engines. This is really key. The goal of search engines is to match content with user queries. By targeting the search engines specifically with content, you are missing the point of SEO. It is actually not necessarily a positive thing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTR 330 SEO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-09T18:21:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-09T18:21:13+00:00\" \/>\n<meta name=\"author\" content=\"crowleymt21\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"crowleymt21\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/\"},\"author\":{\"name\":\"crowleymt21\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/439fd75cbd12e79cc0ef0fa21935f6cf\"},\"headline\":\"The &#8220;Golden Rule&#8221; of SEO?\",\"datePublished\":\"2023-05-09T18:21:11+00:00\",\"dateModified\":\"2023-05-09T18:21:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/\"},\"wordCount\":204,\"commentCount\":2,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/\",\"name\":\"The \\\"Golden Rule\\\" of SEO? - ENTR 330 SEO Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\"},\"datePublished\":\"2023-05-09T18:21:11+00:00\",\"dateModified\":\"2023-05-09T18:21:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/439fd75cbd12e79cc0ef0fa21935f6cf\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/05\\\/09\\\/the-golden-rule-of-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The &#8220;Golden Rule&#8221; of SEO?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\",\"name\":\"ENTR 330 SEO Blog\",\"description\":\"Course Blog of ENTR 330\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/439fd75cbd12e79cc0ef0fa21935f6cf\",\"name\":\"crowleymt21\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f1daa565708153e57cb25111abb59c0e232f3fa740f5c11cf43d308eb5cae55f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f1daa565708153e57cb25111abb59c0e232f3fa740f5c11cf43d308eb5cae55f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f1daa565708153e57cb25111abb59c0e232f3fa740f5c11cf43d308eb5cae55f?s=96&d=mm&r=g\",\"caption\":\"crowleymt21\"},\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/author\\\/crowleymt21\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The \"Golden Rule\" of SEO? - ENTR 330 SEO Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/","og_locale":"en_US","og_type":"article","og_title":"The \"Golden Rule\" of SEO? - ENTR 330 SEO Blog","og_description":"The &#8220;Golden Rule&#8221; of SEO is to create content for users and not for search engines. This is really key. The goal of search engines is to match content with user queries. By targeting the search engines specifically with content, you are missing the point of SEO. It is actually not necessarily a positive thing [&hellip;]","og_url":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/","og_site_name":"ENTR 330 SEO Blog","article_published_time":"2023-05-09T18:21:11+00:00","article_modified_time":"2023-05-09T18:21:13+00:00","author":"crowleymt21","twitter_card":"summary_large_image","twitter_misc":{"Written by":"crowleymt21","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/#article","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/"},"author":{"name":"crowleymt21","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/439fd75cbd12e79cc0ef0fa21935f6cf"},"headline":"The &#8220;Golden Rule&#8221; of SEO?","datePublished":"2023-05-09T18:21:11+00:00","dateModified":"2023-05-09T18:21:13+00:00","mainEntityOfPage":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/"},"wordCount":204,"commentCount":2,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/","url":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/","name":"The \"Golden Rule\" of SEO? - ENTR 330 SEO Blog","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#website"},"datePublished":"2023-05-09T18:21:11+00:00","dateModified":"2023-05-09T18:21:13+00:00","author":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/439fd75cbd12e79cc0ef0fa21935f6cf"},"breadcrumb":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/05\/09\/the-golden-rule-of-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gccwebsites.com\/seoblog\/"},{"@type":"ListItem","position":2,"name":"The &#8220;Golden Rule&#8221; of SEO?"}]},{"@type":"WebSite","@id":"https:\/\/gccwebsites.com\/seoblog\/#website","url":"https:\/\/gccwebsites.com\/seoblog\/","name":"ENTR 330 SEO Blog","description":"Course Blog of ENTR 330","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gccwebsites.com\/seoblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/439fd75cbd12e79cc0ef0fa21935f6cf","name":"crowleymt21","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f1daa565708153e57cb25111abb59c0e232f3fa740f5c11cf43d308eb5cae55f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f1daa565708153e57cb25111abb59c0e232f3fa740f5c11cf43d308eb5cae55f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f1daa565708153e57cb25111abb59c0e232f3fa740f5c11cf43d308eb5cae55f?s=96&d=mm&r=g","caption":"crowleymt21"},"url":"https:\/\/gccwebsites.com\/seoblog\/author\/crowleymt21\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/1075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/comments?post=1075"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/1075\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/1075\/revisions\/1076"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/media?parent=1075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/categories?post=1075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/tags?post=1075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}