{"id":110,"date":"2023-02-06T17:49:18","date_gmt":"2023-02-06T17:49:18","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=110"},"modified":"2023-02-06T17:49:18","modified_gmt":"2023-02-06T17:49:18","slug":"seo-across-different-platforms","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/06\/seo-across-different-platforms\/","title":{"rendered":"SEO Across Different Platforms"},"content":{"rendered":"\n

When working to optimize SEO, it is important to keep in mind the platform you are on. Each platform has a different algorithm and a different audience. For example, if you are looking to sell a product, the SEO process is going to look very different if you are posting your product on Etsy compared to Amazon.<\/p>\n\n\n\n

Etsy and Amazon have very different key features and components they are looking for on your website. Etsy targets creative individuals, and values customization and free shipping. They have implemented a \u201cStar Seller\u201d program for shops that can execute well on these values.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

For example, Newyorkjewelrys is a recommended Star Seller on Etsy. They sell personalized jewelry for both men and women and offer free shipping on nearly all of their items. As a result, this shop is the first organic search result on Etsy for \u201cjewelry\u201d. The item name on each of their products also helps to optimize their SEO on Etsy. Each item name is descriptive and includes a long series of keywords their target customers may search for, such as \u201cname necklace,\u201d \u201cdainty,\u201d and \u201cmothers day gift.\u201d As a result of keywords and knowing their audience, Newyorkjewelrys is able to optimize their SEO on Etsy.<\/p>\n\n\n\n

Amazon, on the other hand, prioritizes fast shipping. Amazon has built a company around quick 1-2 day delivery and consumers shopping on Amazon expect this. Therefore, sellers on Amazon need to build their site in a way that is optimized for such behavior. Furthermore, Amazon is beginning to feature small businesses more and more.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When searching for the same term, \u201cjewelry\u201d on Amazon, the results are drastically different. All of the top search results would arrive within four days, with the majority arriving in the next two days. Additionally, none of the top search results are customizable. Furthermore, the item descriptions focus more on the features of the product and less on the benefits. The item descriptions emphasize keywords such as \u201c14K,\u201d \u201clayered,\u201d and \u201clayering.\u201d Amazon, while beginning to highlight small business owners, continue to focus on larger companies instead. The prices tend to be less expensive, and the shipping times faster, both of which Amazon consumers value.<\/p>\n\n\n\n

The content you post online should be optimized for your intended audience. It is important to know where you are posting, and for who. You can then truly optimize your content for SEO so your intended audience can see your product, service, or content.<\/p>\n","protected":false},"excerpt":{"rendered":"

When working to optimize SEO, it is important to keep in mind the platform you are on. Each platform has a different algorithm and a different audience. For example, if you are looking to sell a product, the SEO process is going to look very different if you are posting your product on Etsy compared […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nSEO Across Different Platforms - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/06\/seo-across-different-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Across Different Platforms - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"When working to optimize SEO, it is important to keep in mind the platform you are on. 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