{"id":145,"date":"2023-02-07T04:40:26","date_gmt":"2023-02-07T04:40:26","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=145"},"modified":"2023-02-07T04:40:26","modified_gmt":"2023-02-07T04:40:26","slug":"pain-gain-maps","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/07\/pain-gain-maps\/","title":{"rendered":"Pain\/Gain Maps"},"content":{"rendered":"\n<p>Pain and gain maps help search engine optimizers classify the persona who view their site. If you think about it, every decision is made weighing the pain and the gain, or the risk to reward. This means online decisions are no different. Knowing the pains and gains of our internet persona helps us to think about keywords, how to sell, and much more. Knowing the pains and gains is the foundation of persona development. It helps us connect with our audience on a deeper level. If someone who gets cold easily receives an advertisement for a heated vest, they will immediately feel as if someone saw their need and met it. They will probably be much more likely to buy something they relate to. Pains can be a wide range of things, such as needs, fears, frustrations, gaps, challenges, obstacles, or threats. Gains can be things such as hopes, goals, wants, opportunities, profit, acquisitions, and success factors. Targeting pains and gains, and understanding where our target consumer lies will be key in making our SEO effective. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pain and gain maps help search engine optimizers classify the persona who view their site. If you think about it, every decision is made weighing the pain and the gain, or the risk to reward. This means online decisions are no different. Knowing the pains and gains of our internet persona helps us to think [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pain\/Gain Maps - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/07\/pain-gain-maps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pain\/Gain Maps - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"Pain and gain maps help search engine optimizers classify the persona who view their site. 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