Ecommerce SEO focuses on the use of search engine optimization in order to generate more traffic for an online store. For instance, on Google, 10 organic search results appear within the first page of results from any search. It is the most ideal for any online retailer to appear within this first page of results in order to gain the most shopping traffic possible. In fact, if a site appears even on the second page of search results, it will rarely be found by searchers. A 2019 study revealed that only 0.78% of searchers click on a link appearing in page two. Careful use of ecommerce SEO is crucial for online retailers looking to generate as much traffic as possible to sell their products.<\/p>\n\n\n\n
One important step of ecommerce SEO is keyword research targeted toward the buying intent <\/strong>of searchers. In other words, what key words and\/or phrases do shoppers use when they are searching for a product like yours to purchase? The Google ‘search autofill’ and ‘related searches’ functions can be excellent tools to play around with when looking for keyword ideas related to your company and products. Once you have a list of keyword ideas, you can narrow then down to the keywords that produce the highest volume of searches while also having the lowest competition with other companies. <\/p>\n\n\n\n On your site itself, it is important that the structure of your site is simple and easy for shoppers to navigate, while also being easy to grow as you add more products to your company. Your site will also be more popular if it is optimized for photos and product pages to load quickly when clicked on. If any part of your site takes too long to load, shoppers will likely leave and go to another site instead. Companies should also use specific and descriptive title tags and product descriptions on their site. Long, in-depth product descriptions are more unique and less likely to get lost in the sea of search results. Plus, shoppers may be more likely to buy from you if more information is available about your product than a competitor’s.<\/p>\n\n\n\n Ecommerce SEO is a vital tool for companies hoping to generate traffic from online shoppers. To read more about ecommerce SEO, visit https:\/\/www.shopify.com\/blog\/ecommerce-seo-beginners-guide. <\/p>\n","protected":false},"excerpt":{"rendered":" Ecommerce SEO focuses on the use of search engine optimization in order to generate more traffic for an online store. For instance, on Google, 10 organic search results appear within the first page of results from any search. It is the most ideal for any online retailer to appear within this first page of results […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n