Wrong.<\/p>\n\n\n\n
In the SEO world, black hat is a term used for unethical practices in an attempt to get your content higher on the SERP.<\/p>\n\n\n\n
While it may seem like black hat practices are something every decent person would want to avoid, someone just getting into SEO may not know which practices to avoid.<\/p>\n\n\n\n
Keyword Stuffing<\/strong> – Overloading webpages with keywords<\/p>\n\n\n\n You may ask yourself, “Isn’t that what SEO is?”. Yes and no. Keyword stuffing takes the practice of utilizing keywords to the extreme. This is adding in unnecessary keywords to try and show up higher for searches unrelated to your content.<\/p>\n\n\n\n Imagine you search “ducks” and your SERP shows a link to shotguns. That page probably included tons of water-fowel keywords even though that’s not the primary content on the page. I’m willing to bet that you aren’t looking for a gun if you’re searching ducks.<\/p>\n\n\n\n Link Farming<\/strong> – Creating artificial networks of links<\/p>\n\n\n\n No this isn’t growing links on some hidden page like the name suggests. Link farming uses fake websites that create a network with your page to make it seem as if your website has more authority. <\/p>\n\n\n\n Hidden Texts or Links<\/strong> – Just what it sounds like<\/p>\n\n\n\n In the same way that some students may add white text at the end of an assignment to reach the word count minimum, some SEO analysts try to up their location on the SERP by throwing in a list of tons of keywords in the same color as the website background. Go ahead and highlight this next section and see why this tactic scams the system.<\/p>\n\n\n\n hidden text, blackhat SEO, white text, small text, white words, small white words, hidden small words, bad SEO. You see this isn’t comprehensive but you get the idea.<\/p>\n\n\n\n Besides the obvious ethical issues, using black kat techniques can have real-world repercussions. These can range from a lower position in the SERP or being removed from it entirely. Some practices even infringe on copyright\/ trademark issues which can land you in a pile of legal poop.<\/p>\n","protected":false},"excerpt":{"rendered":" Wrong. In the SEO world, black hat is a term used for unethical practices in an attempt to get your content higher on the SERP. While it may seem like black hat practices are something every decent person would want to avoid, someone just getting into SEO may not know which practices to avoid. Here’s […]<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1474","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nThere’s a lot at stake for something you can do ethically for the same outcome.<\/h2>\n\n\n\n