{"id":1727,"date":"2024-03-13T13:11:14","date_gmt":"2024-03-13T13:11:14","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=1727"},"modified":"2024-03-13T13:11:17","modified_gmt":"2024-03-13T13:11:17","slug":"the-boston-matrix","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/","title":{"rendered":"The Boston Matrix"},"content":{"rendered":"\n<p>The first time I heard this term, I honestly thought of the Boston Tea Party. I was really quite confused as to what this had to with business, especially within the realm of SEO. <br><br>So what exactly is the Boston matrix? Well, to help define this I consulted with my main resource for this brief post over at Investopedia. Investopedia.com defines this matrix as: <br><br>&#8220;<strong>The Boston Matrix uses a two-by-two matrix to classify products into four categories:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dogs:&nbsp;Products with low market share and low growth<\/li>\n\n\n\n<li>Cash cows:&nbsp;Products with high market share but in low-growth areas<\/li>\n\n\n\n<li>Stars:&nbsp;Products in high-growth markets that make up a sizable portion of that market<\/li>\n\n\n\n<li>Question marks:\u00a0Products in high growth rate markets but in which the company does not maintain a large market share\u00a0&#8220;<\/li>\n<\/ul>\n\n\n\n<p>Essentially, what this Matrix is, is a visual tool that helps businesses take a closer look at their products, their mix of products and analyze exactly how each one of them is performing. <\/p>\n\n\n\n<p>While this is a great tool for products, it can also be an outstanding tool for keyword research during the process of content creation. Analyzing keywords under each one of these criteria can tremendously help nail down which keywords to bid on and which ones to go after and use, and will ultimately help your business better optimize your content. <\/p>\n\n\n\n<p>Main source: https:\/\/www.investopedia.com\/terms\/b\/bcg.asp<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first time I heard this term, I honestly thought of the Boston Tea Party. I was really quite confused as to what this had to with business, especially within the realm of SEO. So what exactly is the Boston matrix? Well, to help define this I consulted with my main resource for this brief [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1727","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Boston Matrix - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Boston Matrix - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"The first time I heard this term, I honestly thought of the Boston Tea Party. I was really quite confused as to what this had to with business, especially within the realm of SEO. So what exactly is the Boston matrix? Well, to help define this I consulted with my main resource for this brief [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTR 330 SEO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T13:11:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T13:11:17+00:00\" \/>\n<meta name=\"author\" content=\"browersg20@gcc.edu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"browersg20@gcc.edu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/\"},\"author\":{\"name\":\"browersg20@gcc.edu\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/72418bb13acc56ab868aeed588a2c789\"},\"headline\":\"The Boston Matrix\",\"datePublished\":\"2024-03-13T13:11:14+00:00\",\"dateModified\":\"2024-03-13T13:11:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/\"},\"wordCount\":241,\"commentCount\":6,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/\",\"name\":\"The Boston Matrix - ENTR 330 SEO Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\"},\"datePublished\":\"2024-03-13T13:11:14+00:00\",\"dateModified\":\"2024-03-13T13:11:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/72418bb13acc56ab868aeed588a2c789\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/03\\\/13\\\/the-boston-matrix\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Boston Matrix\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\",\"name\":\"ENTR 330 SEO Blog\",\"description\":\"Course Blog of ENTR 330\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/72418bb13acc56ab868aeed588a2c789\",\"name\":\"browersg20@gcc.edu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f07ae8dfd5eef145f85665ad42506e1b584d6e43be7e8a159e651be9e775505?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f07ae8dfd5eef145f85665ad42506e1b584d6e43be7e8a159e651be9e775505?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f07ae8dfd5eef145f85665ad42506e1b584d6e43be7e8a159e651be9e775505?s=96&d=mm&r=g\",\"caption\":\"browersg20@gcc.edu\"},\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/author\\\/browersg20gcc-edu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Boston Matrix - ENTR 330 SEO Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/","og_locale":"en_US","og_type":"article","og_title":"The Boston Matrix - ENTR 330 SEO Blog","og_description":"The first time I heard this term, I honestly thought of the Boston Tea Party. I was really quite confused as to what this had to with business, especially within the realm of SEO. So what exactly is the Boston matrix? Well, to help define this I consulted with my main resource for this brief [&hellip;]","og_url":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/","og_site_name":"ENTR 330 SEO Blog","article_published_time":"2024-03-13T13:11:14+00:00","article_modified_time":"2024-03-13T13:11:17+00:00","author":"browersg20@gcc.edu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"browersg20@gcc.edu","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/#article","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/"},"author":{"name":"browersg20@gcc.edu","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/72418bb13acc56ab868aeed588a2c789"},"headline":"The Boston Matrix","datePublished":"2024-03-13T13:11:14+00:00","dateModified":"2024-03-13T13:11:17+00:00","mainEntityOfPage":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/"},"wordCount":241,"commentCount":6,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/","url":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/","name":"The Boston Matrix - ENTR 330 SEO Blog","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#website"},"datePublished":"2024-03-13T13:11:14+00:00","dateModified":"2024-03-13T13:11:17+00:00","author":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/72418bb13acc56ab868aeed588a2c789"},"breadcrumb":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/03\/13\/the-boston-matrix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gccwebsites.com\/seoblog\/"},{"@type":"ListItem","position":2,"name":"The Boston Matrix"}]},{"@type":"WebSite","@id":"https:\/\/gccwebsites.com\/seoblog\/#website","url":"https:\/\/gccwebsites.com\/seoblog\/","name":"ENTR 330 SEO Blog","description":"Course Blog of ENTR 330","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gccwebsites.com\/seoblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/72418bb13acc56ab868aeed588a2c789","name":"browersg20@gcc.edu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3f07ae8dfd5eef145f85665ad42506e1b584d6e43be7e8a159e651be9e775505?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f07ae8dfd5eef145f85665ad42506e1b584d6e43be7e8a159e651be9e775505?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f07ae8dfd5eef145f85665ad42506e1b584d6e43be7e8a159e651be9e775505?s=96&d=mm&r=g","caption":"browersg20@gcc.edu"},"url":"https:\/\/gccwebsites.com\/seoblog\/author\/browersg20gcc-edu\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/1727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/comments?post=1727"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/1727\/revisions"}],"predecessor-version":[{"id":1728,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/1727\/revisions\/1728"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/media?parent=1727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/categories?post=1727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/tags?post=1727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}