When thinking about SEO, it is important to remember that people from different generations search differently. On an article I read, they did a study monitoring the searches of people from different generations. They found that Gen Z, they youngest generation they surveyed, actually used the most search terms. This is surprising, but it might have been because this generation knew the specific item they were searching for, and wanted to yield the best search results.<\/p>\n\n\n\n
The study also focused on what terms people were using to describe their searches, they found that Gen Z and Millennials used \u201cbest\u201d a lot more in their searches, while Baby Boomers tended to avoid words like \u201cbest\u201d and \u201ctop\u201d. I think this is because they do not have as much knowledge about how to refine their searches, while Gen Z grew up with search, and know how to navigate it better.<\/p>\n\n\n\n
The article ended by saying that the research conducted shows how important it is to use certain terms as keywords. For the younger generations, using more refined keywords may be better, because they know how to navigate their searches a little more. If targeting an older generation, you may want to make the keyword cover a broader range. The term \u201chow to\u201d was seen to be used across all generations in their searches. Seeing the generational impact on SEO is very interesting and gives us insight on how to make our websites rank higher.<\/p>\n\n\n\n
Source: https:\/\/www.impactplus.com\/blog\/generation-affects-search-tactics<\/p>\n","protected":false},"excerpt":{"rendered":"
When thinking about SEO, it is important to remember that people from different generations search differently. On an article I read, they did a study monitoring the searches of people from different generations. They found that Gen Z, they youngest generation they surveyed, actually used the most search terms. This is surprising, but it might […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-185","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n