{"id":2278,"date":"2024-05-09T17:33:36","date_gmt":"2024-05-09T17:33:36","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=2278"},"modified":"2024-05-13T20:35:33","modified_gmt":"2024-05-13T20:35:33","slug":"seo-for-e-commerce-beyond-the-basics","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/","title":{"rendered":"SEO for E-commerce: Beyond the Basics"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Mastering E-commerce SEO: Advanced Tactics for 2024<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png\" alt=\"\" class=\"wp-image-2279\" srcset=\"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png 1024w, https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05-300x300.png 300w, https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05-150x150.png 150w, https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>SEO is make-or-break in the world of E-commerce. Without good SEO no one will find your store, you will struggle to make sales, and the success of your business will be in jeopardy. Here are a few tips and tricks to make your E-commerce SEO healthy enough to avoid this fate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimize Product Descriptions with Long-Tail Keywords<\/h4>\n\n\n\n<p>Long-tail keywords are important for E-commerce. When shoppers are closer to making a purchasing decision they are more likely to search specific long-tail terms. For example, instead of listing &#8220;women&#8217;s running shoes&#8221; consider listing &#8220;women\u2019s trail running shoes for beginners.&#8221; Someone searching for this will be much more likely to convert on your website if they like what they find.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Leverage Schema Markup for Rich Snippets<\/h4>\n\n\n\n<p>Schema markups on your product pages will go a long way. Rich snippets will significantly improve your site&#8217;s visibility and ethos for customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utilize User-Generated Content<\/h4>\n\n\n\n<p>As an E-commerce platform you will be selling products. Make use of your customer bas to make content for you. User generated content is often successfully implemented on platforms like social media where you can build a community around your brand and interact with your customers directly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Improve Site Structure and Navigation<\/h4>\n\n\n\n<p>The better your site UX is the better it will perform. Spend some time making sure that your website is technically optimized for a good experience on both desktop and mobile with easy menus and navigation structure.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Advanced Image Optimization<\/h4>\n\n\n\n<p>High quality product photos are a must for E-commerce. Take this to the next level by making sure that you implement good meta tags and descriptions, utilizing relevant keywords. Also look into using next-gen video and image formats like WebM and WebP respectively. This will make your website much quicker and lighter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastering E-commerce SEO: Advanced Tactics for 2024 SEO is make-or-break in the world of E-commerce. Without good SEO no one will find your store, you will struggle to make sales, and the success of your business will be in jeopardy. Here are a few tips and tricks to make your E-commerce SEO healthy enough to [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2278","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for E-commerce: Beyond the Basics - ENTR 330 SEO Blog<\/title>\n<meta name=\"description\" content=\"Discover how to utilize long-tail keywords, leverage schema markup, and optimize site structure for better visibility and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for E-commerce: Beyond the Basics - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"Discover how to utilize long-tail keywords, leverage schema markup, and optimize site structure for better visibility and sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTR 330 SEO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T17:33:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T20:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png\" \/>\n<meta name=\"author\" content=\"owenld20\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"owenld20\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/\"},\"author\":{\"name\":\"owenld20\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/c67ded268f53b7363d2753898c38eeea\"},\"headline\":\"SEO for E-commerce: Beyond the Basics\",\"datePublished\":\"2024-05-09T17:33:36+00:00\",\"dateModified\":\"2024-05-13T20:35:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/\"},\"wordCount\":308,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/\",\"name\":\"SEO for E-commerce: Beyond the Basics - ENTR 330 SEO Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png\",\"datePublished\":\"2024-05-09T17:33:36+00:00\",\"dateModified\":\"2024-05-13T20:35:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/c67ded268f53b7363d2753898c38eeea\"},\"description\":\"Discover how to utilize long-tail keywords, leverage schema markup, and optimize site structure for better visibility and sales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png\",\"contentUrl\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2024\\\/05\\\/09\\\/seo-for-e-commerce-beyond-the-basics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO for E-commerce: Beyond the Basics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\",\"name\":\"ENTR 330 SEO Blog\",\"description\":\"Course Blog of ENTR 330\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/c67ded268f53b7363d2753898c38eeea\",\"name\":\"owenld20\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7bbc227e47070de29d4d59f02c5d47ef47dad28fb82b45b914539c9cb1b8631a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7bbc227e47070de29d4d59f02c5d47ef47dad28fb82b45b914539c9cb1b8631a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7bbc227e47070de29d4d59f02c5d47ef47dad28fb82b45b914539c9cb1b8631a?s=96&d=mm&r=g\",\"caption\":\"owenld20\"},\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/author\\\/owenld20\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO for E-commerce: Beyond the Basics - ENTR 330 SEO Blog","description":"Discover how to utilize long-tail keywords, leverage schema markup, and optimize site structure for better visibility and sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/","og_locale":"en_US","og_type":"article","og_title":"SEO for E-commerce: Beyond the Basics - ENTR 330 SEO Blog","og_description":"Discover how to utilize long-tail keywords, leverage schema markup, and optimize site structure for better visibility and sales.","og_url":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/","og_site_name":"ENTR 330 SEO Blog","article_published_time":"2024-05-09T17:33:36+00:00","article_modified_time":"2024-05-13T20:35:33+00:00","og_image":[{"url":"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png","type":"","width":"","height":""}],"author":"owenld20","twitter_card":"summary_large_image","twitter_misc":{"Written by":"owenld20","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/#article","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/"},"author":{"name":"owenld20","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/c67ded268f53b7363d2753898c38eeea"},"headline":"SEO for E-commerce: Beyond the Basics","datePublished":"2024-05-09T17:33:36+00:00","dateModified":"2024-05-13T20:35:33+00:00","mainEntityOfPage":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/"},"wordCount":308,"commentCount":1,"image":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/#primaryimage"},"thumbnailUrl":"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/","url":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/","name":"SEO for E-commerce: Beyond the Basics - ENTR 330 SEO Blog","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/#primaryimage"},"image":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/#primaryimage"},"thumbnailUrl":"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png","datePublished":"2024-05-09T17:33:36+00:00","dateModified":"2024-05-13T20:35:33+00:00","author":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/c67ded268f53b7363d2753898c38eeea"},"description":"Discover how to utilize long-tail keywords, leverage schema markup, and optimize site structure for better visibility and sales.","breadcrumb":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/#primaryimage","url":"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png","contentUrl":"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2024\/05\/luke_72096_high-tech_e-commerce_website_interface_showing_a_det_3aa8753b-e216-4337-8827-b2eddf2adb05.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/gccwebsites.com\/seoblog\/2024\/05\/09\/seo-for-e-commerce-beyond-the-basics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gccwebsites.com\/seoblog\/"},{"@type":"ListItem","position":2,"name":"SEO for E-commerce: Beyond the Basics"}]},{"@type":"WebSite","@id":"https:\/\/gccwebsites.com\/seoblog\/#website","url":"https:\/\/gccwebsites.com\/seoblog\/","name":"ENTR 330 SEO Blog","description":"Course Blog of ENTR 330","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gccwebsites.com\/seoblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/c67ded268f53b7363d2753898c38eeea","name":"owenld20","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7bbc227e47070de29d4d59f02c5d47ef47dad28fb82b45b914539c9cb1b8631a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7bbc227e47070de29d4d59f02c5d47ef47dad28fb82b45b914539c9cb1b8631a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7bbc227e47070de29d4d59f02c5d47ef47dad28fb82b45b914539c9cb1b8631a?s=96&d=mm&r=g","caption":"owenld20"},"url":"https:\/\/gccwebsites.com\/seoblog\/author\/owenld20\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/2278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/comments?post=2278"}],"version-history":[{"count":2,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/2278\/revisions"}],"predecessor-version":[{"id":2531,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/2278\/revisions\/2531"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/media?parent=2278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/categories?post=2278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/tags?post=2278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}