SERP analysis is a fundamental aspect of search engine optimization. It should be one of the first steps you take to research a keyword phrase. SERP analysis is the process of identifying what pages are ranking at the top of the results page and why. <\/p>\n\n\n\n
Very few people move past the first page of results on Google or any other search engine. Therefore, the top 3-5 organic spots are crucial. You should take note of the websites that come up when you enter your search term. You should pay attention to their H1 tags. You should go to the sites themselves and assess what they are doing and compare them to each other. This is a process we implemented in our first keyword research project and it definitely helped lend a perspective both on whether each site was helpful in matching the user intent of the search query, and also as to how each top-ranking page compared with the others. You will often find that a very basic query yields very different types of results, which is also part of the importance of pursuing long-tail keywords, which are more likely to be specific enough. <\/p>\n\n\n\n
SERP analysis is the best place to start early on in SEO. From there, you can move on to deeper forms of research. <\/p>\n","protected":false},"excerpt":{"rendered":"
SERP analysis is a fundamental aspect of search engine optimization. It should be one of the first steps you take to research a keyword phrase. SERP analysis is the process of identifying what pages are ranking at the top of the results page and why. Very few people move past the first page of results […]<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-273","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n