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<\/figure>\n\n\n\nThis strategy actually goes against Google\u2019s recommendations for search engine optimization, even though it worked for Crumbl. This is because typically when customers search for things like \u201cMcDonald\u2019s\u201d or \u201cgas near me\u201d, the location information is not important enough to be listed in the name. McDonald\u2019s can assume the user will find one nearby, and there are enough gas stations that someone would rather know where one is on a particular street rather than seeing a town name. However, even though it has rapidly expanded, Crumbl doesn\u2019t have locations within a stone\u2019s throw of each other like Starbucks or McDonald\u2019s does, so providing a broader location helps users determine where the most convenient location might be. <\/p>\n\n\n\n
If Crumbl continues expanding, they will probably consider taking locations out of their franchise names. For now, including this information is a smart technique to drive their search traffic from Google Maps to the actual Crumbl stores.<\/p>\n\n\n\n
Catie Alexander<\/p>\n","protected":false},"excerpt":{"rendered":"
Crumbl Cookies is a well-known franchise chain whose business model is based on fine-tuning a selective lineup of cookie recipes each week and selling them nationally for six days before introducing new flavors. With 950 locations across the US and more being added, launching and pulling their entire stock every week with only Sundays off […]<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2743","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n