SEO is all about connecting your business with customers. In order for your SEO strategy to succeed, you need to focus on who your potential clients are, and creating search personas is a great place to start. An article by BDOW shares an interesting perspective on the topic!<\/p>\n\n\n\n
Now you may be wondering… What is a search persona? Search personas are examples of typical customers of a specific business. All businesses have target customers, and through your persona, you can learn WHOM you serve, HOW they make decisions, and WHY they make decisions. Search personas allow you to focus on who you are connecting with over search and help to create specific and useful content for your consumers. In order to get started on making your persona, you need to learn who your customers are. An easy method to learn who your customers are is to go and talk to them! This allows you to get to know them and see how your business can solve their problems. If just speaking to them is not possible, sending emails or making calls is another method to get in contact with your customers. You will want to get an idea of what your customer’s role, tasks, goals, and challenges are in regard to your business. With those ideas in mind, now you can create the persona! The role is going to refer to the job title that this individual holds. The tasks focus on what their day-to-day schedule looks like and how your business aligns with their activities. Their goals revolve around what they are trying to achieve and how they measure it. What do they hope to gain from your company? It is also important to address the problems that hold the customer back from fulfilling their goals. Consider some questions and statements that your customer may say or ask. This helps you to know if you are fulfilling the requests and expectations to the best of your ability. This allows you to start creating keywords based on the different tasks, goals, challenges, questions, and statements you come up with. Through all those easy steps, you just created a search persona!<\/p>\n\n\n\n
Creating search personas allows you to connect with your customers and know how to understand the people who support and help your business to thrive. Search personas set you up to find important keywords to set up for future success. Just remember to understand your customers, create search personas, and identify any keywords!<\/p>\n\n\n\n