{"id":3021,"date":"2025-02-16T15:26:58","date_gmt":"2025-02-16T20:26:58","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=3021"},"modified":"2025-02-16T15:27:03","modified_gmt":"2025-02-16T20:27:03","slug":"why-long-tail-keywords-shouldnt-be-overlooked","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2025\/02\/16\/why-long-tail-keywords-shouldnt-be-overlooked\/","title":{"rendered":"Why Long Tail Keywords Shouldn\u2019t be Overlooked"},"content":{"rendered":"\n<p>When most people think of SEO and ranking on the SERP, they think about those popular short phrases that everyone is searching. In doing this, they are leaving behind a vast market of long tail keywords that they should be targeting but are not. Long tail keywords are keywords that have lots of words in them. For example, one long tail keyword might be \u201chow do I clean my sperry shoes?\u201d. As shown, a long tail keyword is not just a simple one to two word phrase but one that has many words in it. These long tail keywords are not popular search terms which is why companies don\u2019t think to rank for them but there is an untapped market out there that can drive your website&#8217;s conversions. If you think about it, most people that are searching using long tail keywords are looking for something specific. In our above example, the searcher is looking for a way to clean this specific shoe. If your product or website is providing an answer to this searchers question then you would want to show up on the SERP for this query. On top of looking for something specific, this searcher is probably ready to purchase or read about content relating to his query. So if they find your page which sells cleaning solution for sperry shoes then the searcher is probably going to buy your product. The reason for this is because when people search specific items they are showing that they have completed the research and are now looking for specifics that they like in order to purchase. Most of the research is being done using short tail keywords which are those more common, high search volume terms but they don\u2019t have a high conversion rate. So it is important to not leave those long tail, high conversion keywords to your competitors for them to steal your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When most people think of SEO and ranking on the SERP, they think about those popular short phrases that everyone is searching. In doing this, they are leaving behind a vast market of long tail keywords that they should be targeting but are not. Long tail keywords are keywords that have lots of words in [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3021","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Long Tail Keywords Shouldn\u2019t be Overlooked - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2025\/02\/16\/why-long-tail-keywords-shouldnt-be-overlooked\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Long Tail Keywords Shouldn\u2019t be Overlooked - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"When most people think of SEO and ranking on the SERP, they think about those popular short phrases that everyone is searching. 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