When I think of search engine optimization, it is easy for me to define it as, essentially, getting your website as close as possible to the top of the search results of Google, Bing, Yahoo, DuckDuckGo, etc. But the problem with this definition is that it overlooks the actual people who type into the search bar in the effort to acquire popularity and profit. Exploring the motivations and traits of your website\u2019s target user is an absolutely vital part of your website\u2019s success. Optimizing your website without fully understanding your customers or target users is like trying to build a cart without wheels.<\/p>\n\n\n\n
Exploring the attributes and online behaviors of target users is fascinating work. In her article, \u201c7 Methods to Research & Analyze Your Audience for SEO,\u201d Mindy Weinstein explored the most-searched-for recipes worldwide during the COVID pandemic. A major trend was banana bread. She used Demographics.io to \u201ctie demographic data to keywords\u201d and found that about 70% of those who searched for \u201cbanana bread\u201d were women and most who searched were between 35 and 64 years of age. \u201cYou can look for local link opportunities in the geographic areas where queries occur,\u201d she wrote. \u201cIn terms of age and gender, you can determine topics, interests, and other terminology that is relevant to those groups.\u201d<\/p>\n\n\n\n
Someone who searches for \u201cbanana bread\u201d may also search \u201ccomfort food\u201d, \u201ceasy dessert recipes\u201d, or even \u201cloaf pan\u201d. It\u2019s important to think about need your user is trying to fill, where your user prefers to fill similar needs (e.g. Amazon, Pinterest, Walmart.com, etc.), whether your user has visited similar sites before, to which culture they belong, and many other questions.<\/p>\n","protected":false},"excerpt":{"rendered":"
When I think of search engine optimization, it is easy for me to define it as, essentially, getting your website as close as possible to the top of the search results of Google, Bing, Yahoo, DuckDuckGo, etc. But the problem with this definition is that it overlooks the actual people who type into the search […]<\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3086","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n