Google has in the past used a set of guidelines to evaluate the quality of website content. Their original guidelines followed E-A-T, or Expertise, Authoritativeness, and Trustworthiness. Expertise is fairly self explanatory, Google wants to show you content from pages and individuals that know what they are talking about and have skills regarding whatever the content may be. Authoritativeness is a matter of the credibility and reputation of a website, its content, and the creator of the content. Trustworthiness is measured by the correctness of content and content creators. It is measured by the accuracy and reliability of the content, and can be considered more reliable by including reviews and including contact information. <\/p>\n\n\n\n
In 2022 Google made a change to their guidelines and added another E, this one for Experience, which changed the acronym to E-E-A-T. Google added this E to measure if content was produced with some degree of experience. Examples would be product or location reviews from individuals who have actually used the product or visited the location. Or, if you were searching for expertise in a certain field, content from creators with actual experience in the field would be more promoted. By adding experience to their guidelines, Google showed that it recognizes the importance of not only expertise with certain fields of knowledge and content, but actual human experience in said areas. <\/p>\n\n\n\n
But why has Google developed E-E-A-T, and what content does it affect most? E-E-A-T is most heavily applied to content that Google refers to as YMYL content. YMYL stands for \u201cYour Money or Your Life\u201d and refers to content that can impact a person\u2019s health, finances, or well-being such as medical advice, financial planning, and legal counsel. Because of the impact this kind of content can have on people, credibility and accuracy are crucial and as such, Google applies the E-E-A-T guidelines to this type of content more heavily.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google has in the past used a set of guidelines to evaluate the quality of website content. Their original guidelines followed E-A-T, or Expertise, Authoritativeness, and Trustworthiness. Expertise is fairly self explanatory, Google wants to show you content from pages and individuals that know what they are talking about and have skills regarding whatever the […]<\/p>\n","protected":false},"author":81,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[120,11,4,121],"class_list":["post-3091","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-eeat","tag-google","tag-seo","tag-ymyl"],"yoast_head":"\n