{"id":318,"date":"2023-02-21T04:16:54","date_gmt":"2023-02-21T04:16:54","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=318"},"modified":"2023-02-21T04:16:55","modified_gmt":"2023-02-21T04:16:55","slug":"old-school-vs-new-school-seo","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/","title":{"rendered":"Old School vs. New School SEO"},"content":{"rendered":"\n<p>I am always surprised by how such little time can have drastic effects on the way things function. SEO is no exception to the patterns of rapid change in our tech-driven world. The term &#8220;black hat&#8221; SEO denotes keyword stuffing, invisible text, cloaking, comment spam, et cetera, practices that in older times were a norm. AI upgrades have brought a change in both the way people search and in the way people optimize. Repetition which may have gotten a site high on the SERP previously, may now boot it from the scene entirely. These changes make the competition high maintenance. They, however, are not a bad thing particularly because they allow for creative content to compete against repetitive content. The change in AI has been a positive one because it is on its way to aligning the results with what actually makes a quality site for the user rather than simply crafted flags for obvious relevance in a search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am always surprised by how such little time can have drastic effects on the way things function. SEO is no exception to the patterns of rapid change in our tech-driven world. The term &#8220;black hat&#8221; SEO denotes keyword stuffing, invisible text, cloaking, comment spam, et cetera, practices that in older times were a norm. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-318","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Old School vs. New School SEO - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old School vs. New School SEO - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"I am always surprised by how such little time can have drastic effects on the way things function. SEO is no exception to the patterns of rapid change in our tech-driven world. The term &#8220;black hat&#8221; SEO denotes keyword stuffing, invisible text, cloaking, comment spam, et cetera, practices that in older times were a norm. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTR 330 SEO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-21T04:16:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-21T04:16:55+00:00\" \/>\n<meta name=\"author\" content=\"Ruthie Cooley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruthie Cooley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/\"},\"author\":{\"name\":\"Ruthie Cooley\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/4d24b652c1e30b85db0ff8df58177d62\"},\"headline\":\"Old School vs. New School SEO\",\"datePublished\":\"2023-02-21T04:16:54+00:00\",\"dateModified\":\"2023-02-21T04:16:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/\"},\"wordCount\":165,\"commentCount\":2,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/\",\"name\":\"Old School vs. New School SEO - ENTR 330 SEO Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\"},\"datePublished\":\"2023-02-21T04:16:54+00:00\",\"dateModified\":\"2023-02-21T04:16:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/4d24b652c1e30b85db0ff8df58177d62\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/21\\\/old-school-vs-new-school-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Old School vs. New School SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\",\"name\":\"ENTR 330 SEO Blog\",\"description\":\"Course Blog of ENTR 330\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/4d24b652c1e30b85db0ff8df58177d62\",\"name\":\"Ruthie Cooley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2bf2be1cc4b8733dd2f8c089726900f0fce12687c65ec70908b7ebc1cb6f3141?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2bf2be1cc4b8733dd2f8c089726900f0fce12687c65ec70908b7ebc1cb6f3141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2bf2be1cc4b8733dd2f8c089726900f0fce12687c65ec70908b7ebc1cb6f3141?s=96&d=mm&r=g\",\"caption\":\"Ruthie Cooley\"},\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/author\\\/ruthie-cooley\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Old School vs. New School SEO - ENTR 330 SEO Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/","og_locale":"en_US","og_type":"article","og_title":"Old School vs. New School SEO - ENTR 330 SEO Blog","og_description":"I am always surprised by how such little time can have drastic effects on the way things function. SEO is no exception to the patterns of rapid change in our tech-driven world. The term &#8220;black hat&#8221; SEO denotes keyword stuffing, invisible text, cloaking, comment spam, et cetera, practices that in older times were a norm. [&hellip;]","og_url":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/","og_site_name":"ENTR 330 SEO Blog","article_published_time":"2023-02-21T04:16:54+00:00","article_modified_time":"2023-02-21T04:16:55+00:00","author":"Ruthie Cooley","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ruthie Cooley","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/#article","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/"},"author":{"name":"Ruthie Cooley","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/4d24b652c1e30b85db0ff8df58177d62"},"headline":"Old School vs. New School SEO","datePublished":"2023-02-21T04:16:54+00:00","dateModified":"2023-02-21T04:16:55+00:00","mainEntityOfPage":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/"},"wordCount":165,"commentCount":2,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/","url":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/","name":"Old School vs. New School SEO - ENTR 330 SEO Blog","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#website"},"datePublished":"2023-02-21T04:16:54+00:00","dateModified":"2023-02-21T04:16:55+00:00","author":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/4d24b652c1e30b85db0ff8df58177d62"},"breadcrumb":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/21\/old-school-vs-new-school-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gccwebsites.com\/seoblog\/"},{"@type":"ListItem","position":2,"name":"Old School vs. New School SEO"}]},{"@type":"WebSite","@id":"https:\/\/gccwebsites.com\/seoblog\/#website","url":"https:\/\/gccwebsites.com\/seoblog\/","name":"ENTR 330 SEO Blog","description":"Course Blog of ENTR 330","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gccwebsites.com\/seoblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/4d24b652c1e30b85db0ff8df58177d62","name":"Ruthie Cooley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2bf2be1cc4b8733dd2f8c089726900f0fce12687c65ec70908b7ebc1cb6f3141?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2bf2be1cc4b8733dd2f8c089726900f0fce12687c65ec70908b7ebc1cb6f3141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2bf2be1cc4b8733dd2f8c089726900f0fce12687c65ec70908b7ebc1cb6f3141?s=96&d=mm&r=g","caption":"Ruthie Cooley"},"url":"https:\/\/gccwebsites.com\/seoblog\/author\/ruthie-cooley\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":2,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/318\/revisions\/359"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}