My uncle asked me a very interesting question over the summer. It was something like: \u201chow is Google\u2019s new implementation of AI in search results going to impact digital marketing? Are websites still going to be able to drive traffic and generate conversions?\u201d This is a question that many people, especially marketers, are asking. Is Google\u2019s use of AI going to be an obstacle to gaining conversions?<\/p>\n\n\n\n
In 2024, Google began to implement the use of AI in the search engine results page in the form of AI Overviews. This caused fear for a lot of businesses, who are afraid that no one is going to visit their sites anymore because Google provides the answer they are looking for directly to searchers. So, how can websites be optimized so that people still see their sites, even with Google\u2019s new AI Overviews topping the page? <\/p>\n\n\n\n
First of all, the AI Overview does not appear for every search, so there is still an opportunity for your website to be seen if it ranks high. Do not give up! Keep optimizing your website and following SEO best practices. If your website is optimized well, then it has a chance of being used as a source in an AI Overview. Aim to be one of the sources that AI Overviews uses for its information to answer a search query. It will make your website more likely to be clicked on by qualified searchers who are interested and engaged in your content.<\/p>\n\n\n\n
According to the Semrush blog, when optimizing your website, you should target long-tail keywords, because Google plans to have AI Overviews respond to complex search queries. By using long-tail keywords, you increase the likelihood of your website being featured in an AI Overview.<\/p>\n\n\n\n
Overall, AI Overview should not be a major concern, because there are still ways to optimize your site so that it is found by searchers and generates traffic and conversions.<\/p>\n\n\n\n