It may seem that the error pages are part of the site that you can leave un updated and unedited but you can take advantage of these pages to increase conversion and build trust with the user. It may seem odd that an error page can do these things but if you think about how many companies don\u2019t do this, then you can see why it is important to edit and update these pages. There are a few different ways that you can edit the pages but you should keep your brand voice in mind when editing these pages. One route you can take is a very practical route. This entails giving your users a simple message about the page being unavailable and offering some other content they might enjoy. This shows trust to your user because they see that you want to make sure that they get the result they are looking for. It also shows them trust because you are taking the time to edit the page instead of what most other businesses do which is not edit them. This route is generally better for brands that have a more serious tone or business because it provides a more professional look. Another route that you can take is the comical route. This is enjoyable for the user because they aren\u2019t as exasperated with you when they hit an error page. Instead they get a little laugh and a more interesting page than an unedited 404 error page. This route is generally a better idea for brands with a fun personality or with a fun product where they can easily make jokes. Whether you choose serious or funny or something else, making sure that you edit or update your 404 error page is important for any business.<\/p>\n","protected":false},"excerpt":{"rendered":"
It may seem that the error pages are part of the site that you can leave un updated and unedited but you can take advantage of these pages to increase conversion and build trust with the user. It may seem odd that an error page can do these things but if you think about how […]<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3611","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n