{"id":3673,"date":"2025-04-11T14:11:58","date_gmt":"2025-04-11T19:11:58","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=3673"},"modified":"2025-04-11T14:12:02","modified_gmt":"2025-04-11T19:12:02","slug":"url-parameters-blog-10","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2025\/04\/11\/url-parameters-blog-10\/","title":{"rendered":"URL Parameters \u2013 Blog #10"},"content":{"rendered":"\n<p>Have you ever wondered what all the extra stuff in some URLs is? For example, gcc.edu\/admissions?category=majors=accounting&amp;finance=undergrad. All the stuff after the question mark (category=majors=accounting&amp;finance=undergrad) is called the URL parameters. Parameters are strung together by \u201c&amp;\u201d and \u201c=\u201d symbols. When put together they are called query strings. These are things you can add to your URls that tell your website how to customize content for a specific user, enabling personalization and overall better user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of URL Parameters<\/strong><\/h2>\n\n\n\n<p>Some functions include filtering content to target the user\u2019s preferred language or region (ie. ?lang=en, ?region=us, respectively), filtering in products users are specifically searching for (ie. ?search=iphone+case), breaking large pieces of content into more than one page (?page=1, ?page=2, etc.), allowing users to apply filters (specifically on e-commerce sites) without reloading the page, and allowing web masters to understand where users are finding their site within a campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Two Types<\/strong> of URL Parameters<\/h2>\n\n\n\n<p>There are two types of URL parameters: <em>active<\/em> and <em>passive<\/em>.<\/p>\n\n\n\n<p><strong>Active<\/strong> parameters are the ones that influence what is shown on a webpage. These are things like filtering of products and regions\/languages mentioned above.<\/p>\n\n\n\n<p><strong>Passive<\/strong> parameters are more for the webmaster to track sources and sessions of site visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Downsides and Benefits<\/strong><\/h2>\n\n\n\n<p>Parameters can be a useful way to target user intent by filtering in only the content that users are interested in or have already entered into a search. However, there are some downside implications for SEO. Some of these include cannibalization of content due to multiple parameters and URls having been created, loss of budget from SEs to crawl your over-parameterized page, and difficult-to-understand URLs. There are, of course, ways to get around these issues (see articles below), but you must be strategic about it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Closing Thought<\/strong>s<\/h2>\n\n\n\n<p>Therefore, parameters may give you a leg up if done correctly. But if done poorly, you may actually be hurt by them.<\/p>\n\n\n\n<p>Sources: <a href=\"https:\/\/www.semrush.com\/blog\/url-parameters\/?msockid=14b39d7c80c168ce22458e0b814d6955\">What Are URL Parameters? A Guide on How to Use Them<\/a> and <a href=\"https:\/\/seranking.com\/blog\/url-parameters\/\">URL Parameters: What They Are &amp; How to Use Them<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered what all the extra stuff in some URLs is? For example, gcc.edu\/admissions?category=majors=accounting&amp;finance=undergrad. All the stuff after the question mark (category=majors=accounting&amp;finance=undergrad) is called the URL parameters. Parameters are strung together by \u201c&amp;\u201d and \u201c=\u201d symbols. When put together they are called query strings. These are things you can add to your URls [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[44,117,118],"tags":[140,141,4,9,139,142],"class_list":["post-3673","post","type-post","status-publish","format-standard","hentry","category-ai-and-seo-research","category-link-research","category-website-analysis-tools","tag-parameters","tag-query-strings","tag-seo","tag-seo-tips","tag-url","tag-url-parameters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>URL Parameters \u2013 Blog #10 - ENTR 330 SEO Blog<\/title>\n<meta name=\"description\" content=\"Here&#039;s how you can use URL parameters and query strings to optimize your content for user intent and experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2025\/04\/11\/url-parameters-blog-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL Parameters \u2013 Blog #10 - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how you can use URL parameters and query strings to optimize your content for user intent and experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gccwebsites.com\/seoblog\/2025\/04\/11\/url-parameters-blog-10\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTR 330 SEO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-11T19:11:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T19:12:02+00:00\" \/>\n<meta name=\"author\" content=\"bonaquistal22\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bonaquistal22\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2025\\\/04\\\/11\\\/url-parameters-blog-10\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2025\\\/04\\\/11\\\/url-parameters-blog-10\\\/\"},\"author\":{\"name\":\"bonaquistal22\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/e5b5e35aedfcb3f62fde011e4ed8188f\"},\"headline\":\"URL Parameters \u2013 Blog #10\",\"datePublished\":\"2025-04-11T19:11:58+00:00\",\"dateModified\":\"2025-04-11T19:12:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2025\\\/04\\\/11\\\/url-parameters-blog-10\\\/\"},\"wordCount\":356,\"commentCount\":3,\"keywords\":[\"Parameters\",\"Query strings\",\"SEO\",\"SEO Tips\",\"URL\",\"URL Parameters\"],\"articleSection\":[\"AI and SEO research\",\"Link Research\",\"Website Analysis Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2025\\\/04\\\/11\\\/url-parameters-blog-10\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2025\\\/04\\\/11\\\/url-parameters-blog-10\\\/\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2025\\\/04\\\/11\\\/url-parameters-blog-10\\\/\",\"name\":\"URL Parameters \u2013 Blog #10 - 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