{"id":368,"date":"2023-02-22T02:17:46","date_gmt":"2023-02-22T02:17:46","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=368"},"modified":"2023-02-22T03:10:32","modified_gmt":"2023-02-22T03:10:32","slug":"the-seo-of-ebay","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/22\/the-seo-of-ebay\/","title":{"rendered":"The SEO of EBay"},"content":{"rendered":"\n<p>EBay is another search engine where people go to find things. Except since it functions as a marketplace they had to create a system to best optimize that. Ebay has its own internal search engine, Cassini, which works better with its marketplace style. It takes into account not only ad compliance, but also the seller performance, return policy, and many other parameters. This helps the searcher see how creditable the seller is. Cassini also looks for high-quality photos. To help make sure the searcher can best see what they are buying and to have a higher quality experience. EBay offers a service called Terapeak analytics to help with keyword research. They also have a category system to help people find your item while searching for a generic term. <\/p>\n\n\n\n<p><a href=\"https:\/\/export.ebay.com\/en\/marketing\/promote-listings\/seo-promotion\/\">https:\/\/export.ebay.com\/en\/marketing\/promote-listings\/seo-promotion\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EBay is another search engine where people go to find things. Except since it functions as a marketplace they had to create a system to best optimize that. Ebay has its own internal search engine, Cassini, which works better with its marketplace style. It takes into account not only ad compliance, but also the seller [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-368","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The SEO of EBay - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/22\/the-seo-of-ebay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The SEO of EBay - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"EBay is another search engine where people go to find things. 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