When someone lands on 404 error it means something went wrong when trying to find your site, which seems insignificant but is actually a huge opportunity for a business. A boring or confusing error page can end up turning users away and leave them frustrated. However a funny 404 error page can do the opposite and drive conversions and site visits. This small part of your website can help to impact user experience, and even brand perception. A few things a good 404 error page can help with is customer retention, brand perception and SEO. A confusing bad 404 error page can easily turn users away from your company and is bad for customer retention, a good one will however keep them engaged. A perfected, funny 404 error page can help users perceive your brand better and gets the point across to user that you care about your brand even whenever things go wrong with finding your site. A 404 error page that is designed well and optimized can help to guide search engines and reduce bounce rates which can in turn help your rankings. Think of a 404 error page as a chance to strategically lead users in the right direction, it’s a small detail that can say a lot about your business. <\/p>\n\n\n\n
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When someone lands on 404 error it means something went wrong when trying to find your site, which seems insignificant but is actually a huge opportunity for a business. A boring or confusing error page can end up turning users away and leave them frustrated. However a funny 404 error page can do the opposite […]<\/p>\n","protected":false},"author":94,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3784","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n