{"id":3834,"date":"2026-01-26T20:50:54","date_gmt":"2026-01-27T01:50:54","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=3834"},"modified":"2026-01-26T20:50:57","modified_gmt":"2026-01-27T01:50:57","slug":"seo-and-design","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2026\/01\/26\/seo-and-design\/","title":{"rendered":"SEO and Design"},"content":{"rendered":"Traditionally, people believe that search engine optimization is only connected to key words, but there is another very important thing (among others) that affects a website\u2019s SEO, and that\u2019s design. A website\u2019s design can make or break its performance, and while that is obvious from a personal-experience perspective, it can be difficult to realize that it affects the algorithm of SEO. A website with poor design will have a lower SEO \u201cscore\u201d than a website with good design, even if they contain the same exact information. This is because user experience greatly effects SEO results. This ultimately leads to greater traffic in that site, which is the goal.<br \/>The article I read outlined some design aspects that support SEO. For starters, \u201cSite Structure and Navigation\u201d (softtrix.com). For the search engine \u201ccrawlers\u201d to rate your site well, it should have a logical structure. Put simply, make sure it is easy for users to find what they are looking for within your site. The \u201chierarchy\u201d the article outlined was:<br \/>Home->Category->Subcategory->Page<br \/>The next design aspect the article highlighted was the push to smartphone accessibility with your site. The majority of searches are now on mobile devices, so you should work on designing your website for those first. Google is looking for websites that are compatible with any screen size.<br \/>The third design aspect was \u201cpage speed and performance.\u201d The loading speed of sites was made an official factor in SEO rating in 2018. Shockingly, \u201cpages that take more than 3 seconds to load are at risk of losing over 50% of visitors.\u201d For this reason, it is important to make sure your site is equipped to load quickly. The next aspect is \u201cUser Experience Signals,\u201d including \u201ctime on page and bounce rates,\u201d \u201caccessibility,\u201d and \u201cnavigation clarity,\u201d as explained above.<br \/>The aspects listed above all affect your site\u2019s SEO rating significantly. For this reason, it is important to focus on the design elements of your site just as much as the keywords and great information it may provide.<br \/>","protected":false},"excerpt":{"rendered":"<p>Traditionally, people believe that search engine optimization is only connected to key words, but there is another very important thing (among others) that affects a website\u2019s SEO, and that\u2019s design. A website\u2019s design can make or break its performance, and while that is obvious from a personal-experience perspective, it can be difficult to realize that [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3834","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO and Design - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2026\/01\/26\/seo-and-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and Design - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"Traditionally, people believe that search engine optimization is only connected to key words, but there is another very important thing (among others) that affects a website\u2019s SEO, and that\u2019s design. 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