{"id":4092,"date":"2026-02-02T22:38:56","date_gmt":"2026-02-03T03:38:56","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=4092"},"modified":"2026-02-02T22:38:58","modified_gmt":"2026-02-03T03:38:58","slug":"the-who-of-seo","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/","title":{"rendered":"The “who” of SEO"},"content":{"rendered":"\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 My First Blog post had to do with the \u201cwhat\u201d of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is \u201cpersona\u201d. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then to divide them into main groups and sub groups, and finally you can consider these as your rough personas. Two important things to take into account while trying to understand and prepare for personas interacting with your site are their pains and gains. Why do people search? First, so that they can remedy a \u201cpain\u201d. Things like needs, fears, frustrations, challenges, etc. are all reasons that people hop on the internet and look for remedies. Likewise, things like hopes, goals, wants, opportunities, and the seeking of profit are reasons that people use to look for a gain.<\/p>\n\n\n\n

              When entering SEO, there are endless questions that one must ask while considering their personas. A few of these are \u201cWhat are THEIR internet habits like?\u201d \u201cWhere do they spend time online?\u201d What motivates them to think about connecting with a company like yours?\u201d All of these point to one main objective: Understand WHO is searching for your site. This is absolutely crucial to successful SEO.  <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 My First Blog post had to do with the \u201cwhat\u201d of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is \u201cpersona\u201d. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then […]<\/p>\n","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4092","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nThe "who" of SEO - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "who" of SEO - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 My First Blog post had to do with the \u201cwhat\u201d of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is \u201cpersona\u201d. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTR 330 SEO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T03:38:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T03:38:58+00:00\" \/>\n<meta name=\"author\" content=\"Porterdm23\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Porterdm23\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/\"},\"author\":{\"name\":\"Porterdm23\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/94cc16b243257dac0ec0a77d7d032705\"},\"headline\":\"The “who” of SEO\",\"datePublished\":\"2026-02-03T03:38:56+00:00\",\"dateModified\":\"2026-02-03T03:38:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/\"},\"wordCount\":235,\"commentCount\":3,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/\",\"name\":\"The \\\"who\\\" of SEO - ENTR 330 SEO Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\"},\"datePublished\":\"2026-02-03T03:38:56+00:00\",\"dateModified\":\"2026-02-03T03:38:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/94cc16b243257dac0ec0a77d7d032705\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2026\\\/02\\\/02\\\/the-who-of-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The “who” of SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\",\"name\":\"ENTR 330 SEO Blog\",\"description\":\"Course Blog of ENTR 330\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/94cc16b243257dac0ec0a77d7d032705\",\"name\":\"Porterdm23\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3e277e89fc87fb799bb3732b1f0fc7a66e4ff53be1deb3308d57c6a19edf1db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3e277e89fc87fb799bb3732b1f0fc7a66e4ff53be1deb3308d57c6a19edf1db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e3e277e89fc87fb799bb3732b1f0fc7a66e4ff53be1deb3308d57c6a19edf1db?s=96&d=mm&r=g\",\"caption\":\"Porterdm23\"},\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/author\\\/porterdm23\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The \"who\" of SEO - ENTR 330 SEO Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/","og_locale":"en_US","og_type":"article","og_title":"The \"who\" of SEO - ENTR 330 SEO Blog","og_description":"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 My First Blog post had to do with the \u201cwhat\u201d of SEO. This is a crash course on who uses and benefits from SEO. The keyword here is \u201cpersona\u201d. What are the personas of people interacting with your site? The necessary steps here are to first: brainstorm a quick list of prospective users, then […]","og_url":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/","og_site_name":"ENTR 330 SEO Blog","article_published_time":"2026-02-03T03:38:56+00:00","article_modified_time":"2026-02-03T03:38:58+00:00","author":"Porterdm23","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Porterdm23","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/#article","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/"},"author":{"name":"Porterdm23","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/94cc16b243257dac0ec0a77d7d032705"},"headline":"The “who” of SEO","datePublished":"2026-02-03T03:38:56+00:00","dateModified":"2026-02-03T03:38:58+00:00","mainEntityOfPage":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/"},"wordCount":235,"commentCount":3,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/","url":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/","name":"The \"who\" of SEO - ENTR 330 SEO Blog","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#website"},"datePublished":"2026-02-03T03:38:56+00:00","dateModified":"2026-02-03T03:38:58+00:00","author":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/94cc16b243257dac0ec0a77d7d032705"},"breadcrumb":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gccwebsites.com\/seoblog\/2026\/02\/02\/the-who-of-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gccwebsites.com\/seoblog\/"},{"@type":"ListItem","position":2,"name":"The “who” of SEO"}]},{"@type":"WebSite","@id":"https:\/\/gccwebsites.com\/seoblog\/#website","url":"https:\/\/gccwebsites.com\/seoblog\/","name":"ENTR 330 SEO Blog","description":"Course Blog of ENTR 330","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gccwebsites.com\/seoblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/94cc16b243257dac0ec0a77d7d032705","name":"Porterdm23","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e3e277e89fc87fb799bb3732b1f0fc7a66e4ff53be1deb3308d57c6a19edf1db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e3e277e89fc87fb799bb3732b1f0fc7a66e4ff53be1deb3308d57c6a19edf1db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3e277e89fc87fb799bb3732b1f0fc7a66e4ff53be1deb3308d57c6a19edf1db?s=96&d=mm&r=g","caption":"Porterdm23"},"url":"https:\/\/gccwebsites.com\/seoblog\/author\/porterdm23\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/4092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/users\/112"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/comments?post=4092"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/4092\/revisions"}],"predecessor-version":[{"id":4093,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/4092\/revisions\/4093"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/media?parent=4092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/categories?post=4092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/tags?post=4092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}